Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...
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View articleCutomer-centric marketing understanding your audience's needs and crafting personalized experiences to build trust, loyalty, and drive business growth...
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View articleFeeling overwhelmed by digital marketing tasks? Marketing automation automates repetitive actions, frees up time for strategic planning, and personali...
View articleConsumers crave authenticity! Micro-influencers, with their genuine connections, are redefining digital marketing. Learn how brands can leverage them...
View articleVibe's Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strat...
View articleMarketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...
View articleGoogle's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, ...
View articleHow can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. Read More...
View article[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...
View articleUnderstand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...
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View articleSteps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...
View articleAmidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to ...
View articleA fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read More...
View articleOnce you’ve created a strong brand that works to position itself in the market by de-positioning the competition, your business will grow more efficie...
View articleBig-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...
View article"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact ...
View resourceEach story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be...
View resource"Social conversations are not proprietary information, so everyone has access to what people are talking about. What separates us is the ability to mo...
View article"So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable....
View articleJust like assessing your internal data and tracking landscape, you need to assess the influencer landscape. Understand what each coalition candidate t...
View articleKnow your business and the economics that drive your business as well as anyone in the finance department. This is not about accounting per se, but ab...
View articleMarketing collaboration has been popular for a few years but it saw a huge boost over the pandemic months when businesses had to look for virtual ways...
View article"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...
View articleBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...
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