63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...
View articleMarketers are increasingly moving to include video in their marketing strategies. Here are the top video marketing platforms you should consider adopt...
View articleUS advertisers spent a whopping $7.41 billion in 2018. Amazon controls 6.8% of that market, trailing only Google and Facebook. The trend however, is t...
View resourceFive ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...
View article60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...
View articleMore than 3 billion snaps are shared on a daily basis, and marketers are looking to improve their Snapchat marketing strategy for certain audiences. ...
View articleThe Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...
View articleIn this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...
View articleTwitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...
View articleWhen frustrated with a streaming service, 60% of users will take some sort of action -- whether trying again later or abandoning the service altogethe...
View articleIt’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get ...
View articleWhere is SEM headed in 2019? How can you scale SEM globally? Join with other senior leaders to discuss all things enterprise search marketing strategy...
View articleCompanies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...
View articleLooking to start a B2B strategy this year? Here we take a new brand and walk you through four steps to get started, and which five metrics to monitor....
View articleIt's 2019, and you're probably wondering if it's about time you use chatbots in your marketing strategy. Here's a ton of examples and tips for how to ...
View articleMany marketers have built social media audiences so wide they're losing sight of who they were originally trying to reach. Here are 4 ways to keep you...
View articleHere are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...
View articleMore marketers are realizing how the right tech can boost our marketing efforts and we’re ready to adapt our strategies for 2019. Five key trends to k...
View articlePsychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for suc...
View articleSocial media is becoming an integral part of our daily lives. How can brands tap into neuroscience to improve their social media strategy? Read More...
View articleSears, once the largest retailer in the US, has been in systemic decline for over a decade, and recently announced that it is filing for bankruptcy. S...
View resource49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy. Read More...
View articleFacebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...
View articleIn 2019, CMOs and heads of marketing will be expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offli...
View resourceStreaming services continue to gain traction over traditional cable TV. Tips from Bing for how advertisers can cater to audiences on connected devices...
View articleEver wonder how to get your website to show up in search results? You’re not alone. It’s a question most online store owners ask once their website la...
View resourceConsumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...
View articleDuration: 30 mins In this panel discussion, we share actionable strategies for gaining the support and investment you need to effectively scale your s...
View resource