The new version of the online management system features a streamlined campaign setup process, new collaboration tools, and more customization options...
View article24/7 Real Media to rep a redesigned Womensforum.com; The Content Project (TCP) hires Jeannine Chanin; B2BWorks promotes Karen Breen Vogel to executive...
View articleCan brand marketers apply metrics to SEM? Meet BEI. Read More...
View articleMichael Ward will leave the marketing technology specialist at the end of the year, triggering a management restructuring. Read More...
View articleJeffrey offers the most notable (and positive) industry trends and developments in 2002. Read More...
View articleWho are the 'e-fluentials,' and how do you reach them? If you can sell to this key group, they'll sell to everyone else. Read More...
View articleThe provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...
View articleThe researcher finds workers unbothered by spam, despite concern that spam has become a drain on businesses. Read More...
View articleminervamail is email marketing broadcasting software developed to offer customized email marketing solutions to business. Read More...
View articleemailROI offers a full-service email campaign management package with competitive pricing. Read More...
View articleThe provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...
View articleBigfoot appoints Lotito to its board of directors; Movielink taps McCann-Erickson as its agency of record; J.D. Edwards upgrades its Aprimo Marketing ...
View articleWeb-based marketing strategies for movie studios and record labels have only just begun to penetrate one of the fastest growing consumer hubs in the w...
View articleThe Banner That Will Not Die is an object lesson in creative optimization. Read More...
View articleWhat you need to know and do to get started with email marketing. Read More...
View articleUnique, dynamically generated emails aren’t for everyone. Are they right for your business? Read More...
View articleOpera Software to use Advertising.com for ad serving; Carat Interactive brokers an interactive campaign for the DVD release of NewLine's 'Goldmember';...
View articleA new strategy brings new cost-cutting measures as the struggling ISPstrives to find its footing. Read More...
View articleThe online ad firm's third quarter trend report says marketers are taking a liking to rich media ads. Read More...
View articlePart five of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...
View articleRecipe for relevance: Don't just return results, return content with paid search engine listings. Read More...
View articleComing up with a plan is only half the battle. Find out how to execute and get those newsletters out there. Read More...
View articleDec. 4, 2002: In this week’s commentary: Nothing would demonstrate the power of the online service provider model better than a world-class anti-spam ...
View articlePaying may win you better placement at AltaVista and other search engines. Is this fair? Is it the wave of the future? Read More...
View articleAgency.com is tapped by the AMA to redesign MarketingPower.com; AOL Mexico and American Express Mexico enter a marketing agreement; ValueClick names a...
View articleUPDATE: At its highly anticipated analyst day, America Online unveils a new approach to broadband growth but also warned that advertising and commerce...
View articleThe online ad company acquires a Web shop, in a deal that will give it creative capabilities and ties to the pharmaceutical industry. Read More...
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