Results are in from Europe: Add the Web to the media mix, boost brand awareness. Read More...
View articleDeciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Pa...
View articleHey -- email’s cheap. Why bother to test campaigns? Because not testing is a sure way to make it expensive. Read More...
View articleBlack Friday was a nice boost for online sales as lots of consumers avoided mall madness and simply shopped the Web; one estimate shows a 61 percent s...
View articleYour online brand and your offline brand don't exist in alternative universes. Read More...
View articleAre you overlooking the fact most recipients first see email messages in a preview window? How to leverage an overlooked but key element in your campa...
View articleT3 hires Annie Jarvis as interactive designer; smile launches an interactive campaign with placements on The Guardian and New Scientist; Freeserve ent...
View articleFind out what goals and metrics are appropriate for your campaign. Read More...
View articleThe two-year marketing deal includes co-branded online and interactive text-messaging promotions. Read More...
View articleSeven methods for killer content -- without having to write a word. Read More...
View articleStifling information isn't the way to win consumers' hearts. Read More...
View articleEdelman is tapped by DigitalThink for public relations; BTLookSmart signs a string of ad agreements in the run up to Christmas; MoreVisibility.com is ...
View articleIf power tools can have their own TV show, why not affiliate tools? Read More...
View articleUPDATE: The $8.2 million transaction would bring to a close the turbulent story of the interactive services firm that symbolized, to many, the Net boo...
View articleNielsen//NetRatings analyzes who is going where on the Web, and for how long. Read More...
View articleTraffix undergoes a management shake-up; boede&partners promotes Creative Director Ted Tsandes to partner; Choice Media to rep BabyZone.com Read M...
View articleFace it. The economy’s put you and your company on a strict diet. The regimen is painful but not without rewards. Read More...
View articleJapan leads the way in camera phone adoption, as North America claims the top spot in traditional digital camera sales. Read More...
View articleBarry Diller's e-commerce conglomerate will spend about $370 million for Entertainment Publications and take more of the coupon publisher's discounts ...
View articlePart four of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...
View articleAdding ad formats to your site doesn't have to mean more clutter. Read More...
View articleDoubleClick liquidates its holdings, which could clear the way for it to make a patent-infringement claim against ValueClick. Read More...
View articleThe knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...
View articleProfessional associations need to work lean and mean -- and get results. That makes them a great source of B2B email marketing advice. Read More...
View articleFor search engine results, editorial matters. Here's how the major engines stacked up on a recent test. Read More...
View article24/7 Real Media to rep all-hotels.com; WildTangent builds an advergame for BellSouth; Overture names Bala Iyer to board Read More...
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