Yahoo! CEO: Usage Up "Dramatically"
Media

Yahoo! CEO: Usage Up "Dramatically"

23y Pamela Parker

Yahoo! CEO: Usage Up "Dramatically"

Foreshadowing next week's earnings report, Terry Semel tellsinvestors to look for big growth from Yahoo! Read More...

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What'll Happen in 2003? You Choose
Analytics

What'll Happen in 2003? You Choose

23y Mark Sakalosky

What'll Happen in 2003? You Choose

In the tradition of William Safire, Mark offers up some potential predictions. Read More...

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Spam Cost Corporate America $9B in 2002
Data insights

Spam Cost Corporate America $9B in 2002

23y Brian Morrissey

Spam Cost Corporate America $9B in 2002

Ferris Research says unwanted commercial e-mail is a huge drain on businesses, contradicting a recent survey finding spam a negligible work problem. R...

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E-Mail Appender Enters Change-of-Address Market
Media

E-Mail Appender Enters Change-of-Address Market

23y Pamela Parker

E-Mail Appender Enters Change-of-Address Market

The small but hot ECOA space gets a new competitor. Read More...

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Balancing Preference and Persuasion
Marketing

Balancing Preference and Persuasion

23y Gary Stein

Balancing Preference and Persuasion

There are three types of online currency. What are they -- and what do you want consumers to spend on your site? Read More...

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Execs and Accounts for January 6, 2003
Media

Execs and Accounts for January 6, 2003

23y Zachary Rodgers

Execs and Accounts for January 6, 2003

Hewlett Packard consolidates its roster of worldwide interactive ad agencies; Bigfoot Interactive promotes Michael Della Penna to chief marketing offi...

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Report: Spam Cost Corporate America $9B Last Year
Data insights

Report: Spam Cost Corporate America $9B Last Year

23y Brian Morrissey

Report: Spam Cost Corporate America $9B Last Year

Ferris Research says unwanted commercial e-mail is a huge drainon businesses, contradicting a recent survey finding spam a negligible work problem. Re...

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Network Associates on Anti-Spam Shopping Spree
Media

Network Associates on Anti-Spam Shopping Spree

23y Ryan Naraine

Network Associates on Anti-Spam Shopping Spree

Deersoft purchase is the first in Network Associates' plan to go shoppingfor anti-spam and content filtering technologies. Read More...

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Secure Your Competitive Advantage in 2003
Email

Secure Your Competitive Advantage in 2003

23y Barry Stamos

Secure Your Competitive Advantage in 2003

Barry offers steps to chart a strategic course for the new year. Read More...

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What Happened to Customer Service?
Marketing

What Happened to Customer Service?

23y Jeremy Lockhorn

What Happened to Customer Service?

Jeremy wants to know: Is it just him, or have most companies totally forgotten the importance of customer service? Read More...

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Spam Annoyance on the Rise
Media

Spam Annoyance on the Rise

23y Brian Morrissey

Spam Annoyance on the Rise

A Harris Poll finds overwhelming support for legislation banning spam. Read More...

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Execs and Accounts for January 3, 2003
Media

Execs and Accounts for January 3, 2003

23y Zachary Rodgers

Execs and Accounts for January 3, 2003

CityXpress adds Bob Silver to its board of directors; ForSaleByOwner.com hires Jeff Mindham as director of marketing; Josh Glantz joins ePrize as VP o...

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Thirteen Little Campaigns for Discovery
Media

Thirteen Little Campaigns for Discovery

23y Zachary Rodgers

Thirteen Little Campaigns for Discovery

After a year of retreat from the Web, Discovery Networks has embraced the medium once more. With the launch of 13 blitz campaigns by itraffic, the com...

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Education as a CRM Tool
Analytics

Education as a CRM Tool

23y Jack Aaronson

Education as a CRM Tool

Shorten sales cycles and create additional revenue streams. What you learn about your customers is often as valuable as what they'll learn from you. R...

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Breaking Up the Corporate IT Monopoly, Part 1
Analytics

Breaking Up the Corporate IT Monopoly, Part 1

23y Arthur O'Connor

Breaking Up the Corporate IT Monopoly, Part 1

Something's happening to the techies slaving away in your IT department. They're disappearing. Part one of a three part series. Read More...

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Media Buying Do's and Don'ts
Media

Media Buying Do's and Don'ts

23y Tessa Wegert

Media Buying Do's and Don'ts

A poorly thought-out strategy is a recipe for disaster. Find out how to avoid costly mistakes. Read More...

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Auditing Your E-Mail Initiatives: Five Areas to Examine
Email

Auditing Your E-Mail Initiatives: Five Areas to Examine

23y Jeanne Jennings

Auditing Your E-Mail Initiatives: Five Areas to Ex...

Pushing your e-mail efforts forward means examining your program’s strengths and weaknesses. Read More...

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Give Your Brand Away, Part 3: Community Building, Step by Step
Marketing

Give Your Brand Away, Part 3: Community Building, Step by Step

23y Martin Lindstrom

Give Your Brand Away, Part 3: Community Building, ...

You're sold on the idea that your brand needs a community. But where do you start? Read More...

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Reaching Cyberchondriacs
Media

Reaching Cyberchondriacs

23y Seana Mulcahy

Reaching Cyberchondriacs

When 73 million plus Americans seek health-related information online, marketers had better provide it. Read More...

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2002: Interactive Marketing Hits the Comeback Trail
Media

2002: Interactive Marketing Hits the Comeback Trail

23y Brian Morrissey

2002: Interactive Marketing Hits the Comeback Trai...

In a year of transition, the industry shows signs that its two years of doldrums might finally end soon. Read More...

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The Cracked Crystal Ball Prediction Roundup
Marketing

The Cracked Crystal Ball Prediction Roundup

23y Sean Carton

The Cracked Crystal Ball Prediction Roundup

What do professional prognosticators see awaiting us in 2003? Take a peek into Sean's crystal ball and find out. Read More...

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Register.com Wins Stay Against Domain Reseller
Media

Register.com Wins Stay Against Domain Reseller

23y Jack Marshall

Register.com Wins Stay Against Domain Reseller

Register.com rejoices in the latest finding against Domain Registryof America, a firm it alleges is a 'deceptive marketer.' Read More...

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Yahoo Gets A 'Beautiful System'
Media

Yahoo Gets A 'Beautiful System'

23y Brian Morrissey

Yahoo Gets A 'Beautiful System'

ANALYSIS: The portal giant's acquisition of Inktomi shows its commitment to the search business, while opening it up to compete head-on with now-partn...

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Is Your Right Brain a 98 lb. Weakling?
Analytics

Is Your Right Brain a 98 lb. Weakling?

23y Bryan Eisenberg

Is Your Right Brain a 98 lb. Weakling?

Sneak past left-brain defenses with creative, intuitive, persuasive writing. Read More...

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Deliver the Goods and a Good Experience
Marketing

Deliver the Goods and a Good Experience

23y Rebecca Lieb

Deliver the Goods and a Good Experience

It's a long way to the customer. Rebecca offers seven ways to shorten 'the last mile.' Read More...

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2002: The Abridged Version
Analytics

2002: The Abridged Version

23y Jack Aaronson

2002: The Abridged Version

We've covered a lot of ground in the past year. Let's recap. Read More...

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End Cookie-Cutter Media Buys
Media

End Cookie-Cutter Media Buys

23y Tessa Wegert

End Cookie-Cutter Media Buys

Too few publishers are personalizing their offerings to advertisers. Read More...

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Lessons Learned in 2002
Email

Lessons Learned in 2002

23y Heidi Anderson

Lessons Learned in 2002

What wisdom have we gleaned from other companies’ email marketing experiences in the past year? Read More...

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