Breaking Up the Corporate IT Monopoly, Part 2
Analytics

Breaking Up the Corporate IT Monopoly, Part 2

23y Arthur O'Connor

Breaking Up the Corporate IT Monopoly, Part 2

Something's happening to the techies slaving away in your IT department. They're disappearing. Part two of a three part series. Read More...

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Parsons Replaces Case as AOL TW Chairman
Media

Parsons Replaces Case as AOL TW Chairman

23y Erin Joyce

Parsons Replaces Case as AOL TW Chairman

UPDATE: Ending speculation over who would take over as chairman after Steve Case departs AOL Time Warner, the board of directors names CEO Richard Par...

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Spammer Exposes Customer Data
Media

Spammer Exposes Customer Data

23y Beth Cox

Spammer Exposes Customer Data

A seller of pirated Norton software, who inundates the Net with spam touting his cheap prices, leaves open a back door to buyers' personal information...

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Execs and Accounts for January 15, 2003
Media

Execs and Accounts for January 15, 2003

23y Zachary Rodgers

Execs and Accounts for January 15, 2003

Forbes.com promotes one and hires one for East Coast sales; 24/7 Real Media signs FOX News to Open AdStream; Advertising.com picks up three clients fo...

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Wanna Partner?
Media

Wanna Partner?

23y Seana Mulcahy

Wanna Partner?

People spout the word 'partnership,' but what do they mean? Read More

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Targeted E-mail: From Spam to Choice, Part 1
Email

Targeted E-mail: From Spam to Choice, Part 1

23y Team ClickZ

Targeted E-mail: From Spam to Choice, Part 1

Permission-based e-mail marketing can be a valuable marketing tool if done correctly. But in the war of the email inboxes, there are many issues and c...

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Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home
Email

Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home

23y Martin Lindstrom

Branding Your E-Mails, Part 2: Find Brand Loyalty ...

Tap into loyalties of individuals and communities and shed the image of a huge impersonal brand. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Pop-ups unpopularity; retailers look to cross-channel sales; Aptimus sees sunny Q4 Read More...

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AOL Dumps Ad Agency
Media

AOL Dumps Ad Agency

23y Brian Morrissey

AOL Dumps Ad Agency

Just four days after he was named to his post, AOL's new brand marketing chief decides to end the company's relationship with Interpublic's Gotham. Re...

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Down on the Information Farm
Marketing

Down on the Information Farm

23y Rudy Grahn

Down on the Information Farm

Are Web users smart but not smart enough? We need fewer hunter-gatherers and more farmers. Read More...

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Rising Tide Lifts E-Commerce Boats
Audience

Rising Tide Lifts E-Commerce Boats

23y ClickZ Stats Staff

Rising Tide Lifts E-Commerce Boats

An industry report finds that about 80 percent of online retailers saw revenue increases over the holidays, despite the generally dismal performance a...

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Execs and Accounts for January 13, 2003
Media

Execs and Accounts for January 13, 2003

23y Zachary Rodgers

Execs and Accounts for January 13, 2003

Carat Interactive names CFO Steve Andrews to the additional post of director of operations; Schering Laboratories launches a mobile campaign for Clari...

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The Missing ROI Metric
Marketing

The Missing ROI Metric

23y Sean Carton

The Missing ROI Metric

Why cutting online marketing budgets makes less sense now than ever. Read More...

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Case to Resign as AOL Time Warner Chairman
Media

Case to Resign as AOL Time Warner Chairman

23y Erin Joyce

Case to Resign as AOL Time Warner Chairman

Steve Case says the company doesn't need distractions as shareholders 'continue to focus their disappointment' on him over the company's post-merger p...

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Execs and Accounts for January 10, 2003
Media

Execs and Accounts for January 10, 2003

23y Zachary Rodgers

Execs and Accounts for January 10, 2003

Overture names Ken Ross chief communications officer; Margeotes/Fertitta + Partners hires Brandon Lowitz as director of new business development Read ...

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Competition Heats Up Between DBS, Cable
Audience

Competition Heats Up Between DBS, Cable

23y Robyn Greenspan

Competition Heats Up Between DBS, Cable

Digital television is attracting millions of consumers, and satellite and cable operators are racing to grab the market share. Read More...

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Viet Dot-Com
Marketing

Viet Dot-Com

23y Rebecca Lieb

Viet Dot-Com

E-business in Vietnam: all marketing, zero commerce. Read More

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Coke Adds Interactive Fizz to New Ad Campaign
Media

Coke Adds Interactive Fizz to New Ad Campaign

23y Brian Morrissey

Coke Adds Interactive Fizz to New Ad Campaign

UPDATE: The beverage giant looks to lure young consumers to its branded music Web site with offers of interactive games, free music, and prizes. Read ...

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What's in a Name for Microsoft? Not .NET
Media

What's in a Name for Microsoft? Not .NET

23y Team ClickZ

What's in a Name for Microsoft? Not .NET

Addressing public concerns that .NET was confusing, the softwareoutfit simplifies the name of its upcoming server. Read More...

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Forefield Case Study: When Traffic Is the Goal
Email

Forefield Case Study: When Traffic Is the Goal

23y Heidi Anderson

Forefield Case Study: When Traffic Is the Goal

Heidi examines how one company used increased site traffic to keep current customers and gain new ones. Read More...

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Overture Gleeful Over Yahoo!-Inktomi Deal
Media

Overture Gleeful Over Yahoo!-Inktomi Deal

23y Brian Morrissey

Overture Gleeful Over Yahoo!-Inktomi Deal

The paid listing provider's chief finance officer says rival Google can no longer take its hegemony in algorithmic search for granted. Read More...

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AOL Names Branding Exec
Media

AOL Names Branding Exec

23y Brian Morrissey

AOL Names Branding Exec

Leonard Short, formerly an executive at Charles Schwab, joins the company as executive vice president for branding. Read More...

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Cablevision Unleashes New Campaign for Optimum Online
Media

Cablevision Unleashes New Campaign for Optimum Online

23y Pamela Parker

Cablevision Unleashes New Campaign for Optimum Onl...

The broadband cable service seeks to differentiate itself with an emotional appeal. Read More...

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SEM Power Tips
Search

SEM Power Tips

23y Kevin Lee

SEM Power Tips

Boost performance, results, and ROI with this list of proven ways to turbocharge your search engine marketing. Read More...

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Online Advertising in 2003: Predictions
Marketing

Online Advertising in 2003: Predictions

23y Jeffrey Graham

Online Advertising in 2003: Predictions

Whither online advertising in 2003? Think TV, cross-media, and broadband. Read More...

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Get With the Trends in 2003
Email

Get With the Trends in 2003

23y Kathleen Goodwin

Get With the Trends in 2003

Don’t get left behind as the art and science of e-newsletters moves forward. Read More...

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Poll: Majority Want to Make Spam Illegal
Email

Poll: Majority Want to Make Spam Illegal

23y Karen Gedney

Poll: Majority Want to Make Spam Illegal

A majority of users want the government to step in and make spamming illegal, according to a new Harris Interactive survey. Read More...

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Execs and Accounts for January 8, 2003
Media

Execs and Accounts for January 8, 2003

23y Zachary Rodgers

Execs and Accounts for January 8, 2003

E-centives completes an acquisition of Consumer Review; MaxMedia Design picks up three new clients; DoubleClick signs a two-year exclusive DART contra...

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