Streamed promotional videos will play a big part in the future of Webcast content, according to the Yankee Group. Read More...
View articleHard hit by the ad market's troubles, the Web media giant aims to reduce its exposure by moving into a new area: providing streaming media services to...
View articlePlayers in the highly competitive Internet backbone market adapt to suit the needs of their ISP clients, according to a report by the CyberAtlas Resea...
View articleDigital Impact boosts offerings; Terra Lycos to promote Dannon to kids; Real Media to resell "takeover" ad technology. Read More...
View articleWhat is white-collar spam? It's that particularly insidious stuff that nice, professional people like us send out. Not at all like blue-collar spam --...
View articleSome very smart people know tech stuff that we will never fully understand. How do you blend technology geeks and creative types into a harmonious tea...
View articleWorldwide server growth came to a screeching halt in the first quarter of 2001, with server factory revenue declining 4 percent, according to IDC. Rea...
View articleWith a new Web-based media player, the Redmond, Wash. software giant's MSNBC.com and MSN are angling to beef up their income from streaming ads. Read ...
View articleThat pinnacle of selling on the Web -- one-to-one marketing -- is a concept that many of us refer to as the Holy Grail. But many among us have come to...
View articleOrganic hopes Mediaplex's technology will add a little MOJO to advertising campaigns for its clients during this sluggish ad market. Read More...
View articleFaced with increasing competition for subscribers and a need to diversify and increase revenue, ISPs have developed into a full-fledged sales channel ...
View articlePositioned between the media and technology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the mo...
View articleLast time, Paul promised to start covering changes in SEO strategies. This week, he starts with content optimization, including keyword selection, key...
View articleThe growing consensus is that online advertising doesn't deliver for publishers or advertisers. This consensus is dead wrong. Online advertising is he...
View articleFirst there was the click-through. Then we started moving to conversion rates. Now we talk about branding effects, purchase intent, consumer attitude,...
View articleThe beverage giant taps Unicast for a second phase of online marketing for its bottled water. Read More...
View articleThe installed base of worldwide broadband subscribers will reach almost 84 million by the end of 2005, according to research from Cahners In-Stat Grou...
View articleEngage lowers estimates; DoubleClick lands Sabela clients; Wink to handle PSAs; and Modem Media cuts staff. Read More...
View articleIt's vewwy, vewwy quiet... So what's up, doc? Buyers and sellers of Internet services and content have just sat down on opposite sides of the negotiat...
View articleSmall businesses are spending less on technology in 2001 than they did in 2000, but not alarmingly less, according to a survey by IDC. Read More...
View articleThe company's new ASP product features XML for integration with third-party plug-ins and legacy systems. Read More...
View articleThe Web portal will show Britney Spears and Justin Timberlake shopping for clothes -- and then offer users the same merchandise from its own online st...
View articleYou've set the affiliate program's objective and figured out the offer. You've found the right outsourcing partner, measured the results, and marketed...
View articleA presentation to an investor can border on pleading -- or worse, it can become an inquisition. Greg and Emily offer some basic tips that every entrep...
View articleJust like almost every other profession -- medicine, law, and politics included -- affiliate marketing has a checkered past. Worse, affiliate marketin...
View articleA report by Forrester Research recommends European retailers consider local barriers and consumer experience when planning online strategies. Read Mor...
View articleThe San Francisco interactive firm oversaw online branding work for the petroleum giant -- despite a historical focus on e-business integration. Read ...
View articleThe Web's credibility problem is widespread and growing. At the heart of the problem is the myth that industry can police itself. But remember the buz...
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