Collecting customers without regard to quality is like collecting rubber bands to create a rubber-band ball: You end up with a bouncy ball that seems ...
View articleAn Andersen study on the future value of e-commerce in the healthcare industry found that e-commerce could bring 2 to 10 percent total benefit, or up ...
View articleThis is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who c...
View articleThe number of individuals seeking online customer service will jump from 33 million in 2001 to 67 million in 2005, according to Jupiter Media Metrix, ...
View articleThe Alley online ad sales firm maintains it's still independent, despite continued consolidation in the sector. Read More...
View articleIn an era of communications growing more complex daily, Martin asks, "Have you optimized all your consumer touch points, or are your touch points rely...
View articleMedia planners are more likely to make banner ad or enhanced TV buys than buys on most offline media, according to a new Myers Reports study. Read Mor...
View articleThe move to take Agency.com private may foreshadow additional M&A activity within the troubled interactive shop sector. Read More...
View articleThe Online Publishers Association intends to focus on the advertising community, media, government. Also on the agenda: intellectual property rights, ...
View articleMedia planners are more likely to make banner ad or enhanced TV buys than buys on most offline media, according to a new Myers Reports study. Read Mor...
View articleE-mail marketing has seen explosive growth during the past year -- and doesn't show any signs of abating, according to analysts at Aberdeen Group. Rea...
View articleBusiness sales have always been driven by channel relationships. So how are companies applying technology to improve these business relationships? And...
View articleThe actual return on investment from online advertising is likely 25 to 35 percent higher than most marketers believe, according to Jupiter Media Metr...
View articleThe software and online giant says the move will encourage a move to its paid newsletter service -- but could potentially leave small publishers and l...
View articleOptimistic IDC findings suggest that most U.S. companies are using online marketing in one form or another -- and more than half are looking to outsou...
View articleAberdeen Group predicts that hosted ASP solutions will continue to boom through 2002, while CRM applications will grow in prominence to threaten the m...
View articleThe moves are aimed at hastening profitability by upping fees, weeding out less-profitable advertisers, and abandoning pay-per-click -- but the effort...
View articleThe three biggest factors contributing to success when dealing with agency planners and buyers are service, service, and service. That means know your...
View articleGlobal use of the Internet for recruiting purposes has expanded from 29 percent of Global 500 companies in 1998 to 88 percent in 2001, led by strong g...
View articleThe frozen desserts giant joins the flock of offline retailers who are turning to online sweepstakes. Read More...
View articleThe slowing U.S. economy will bring the worldwide sales of handheld devices to a screeching halt, according to IDC, but that doesn't mean the market i...
View articleIf your e-newsletter isn't consistently engaging, relevant, and so useful that your readers want to print it out or pass it on to their colleagues, yo...
View articleHow is viral marketing like sex? Chris isn't about to tell you all you ever wanted to know but were afraid to ask. But he does say enough to get you t...
View articleThe growth of the wireless advertising industry depends on a number of factors. One of the most important is whether people will accept, or reject, ad...
View articleThe battered online ad network aims to boost its standing with ad agencies and advertisers through an integrated campaign highlighting its experience ...
View articleOr should we say: "Out, out, brief candle! A click's but a shadow, a banner that floats upon a Web site and then is heard of no more: It is a tale tol...
View articleNew ads will prominently feature the yellow pages' Web site and print versions, in a bid to brand both as a single tool to help people make better dec...
View articleMSN will promote Unilever's new salad dressings online; 24/7 Media offers a Unicast Superstitial network; Dow Jones offers electronic tearsheets throu...
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