Search-generated traffic is among the most-qualified and best-converting traffic that can be driven to a Web site. But just as with all good things, t...
View articleLast time, Heidi asked for readers’ opinions about an email marketing message -- and about 70 or so of you responded. Now she shares a few of the resp...
View articleStruggling for credibility from advertisers, representatives from the IAB and major publishers touted their own studies in a lavish press event at Dou...
View articleResearch companies have spent the better part of the past two months trying to get a handle of the direction of IT spending. Now Gartner says IT budge...
View articleIn response to part 1, Paul received so much feedback -- some people sent updates, others requested more information -- that Paul put together a smorg...
View articleAlthough the writer of this column has changed, the new writers' email addresses have something in common with Kim's -- because they all work together...
View articleEpsilon Interactive provides e-mail communications services aimed at retaining new and loyal customers longer and increasing ROI. Read More...
View articleMore than 7 million households in Britain have digital televisions, and that number will swell to include half of all U.K. households by 2005, accordi...
View articleThe media giant finds a manufacturer for its TiVo-enabled set-top box, in return for considerable online and offline advertising. Read More...
View articleWhat exactly does a content management system do? Sue rarely takes readers on technical tours, but indulge her for a moment. Besides, it's not that te...
View articleGrey follows Interpublic's announcement of an interactive television strategy with an agreement to roll outthe Alley firm's SpotOn technology in the U...
View articleResponding to bulletin board speculation and false information, TMPand HotJobs reaffirm their dual positioning. Read More...
View articleOur job as buyers and sellers is to make the case to those spending money that their advertising is accomplishing goals beyond impulse responses. But ...
View articleHave you been noticing the emergence of negative product placement -- on TV, in movies, and on the Web? Martin has, and he thinks that the trend sadly...
View articleThe electronics giant's 550 Digital Media Ventures aims to use the Web publisher to push other Sony products. Read More...
View articleEmerging Interest takes over Flash group; Enliven reorganizes; VeticalNet taps DoubleClick. Read More...
View articleEngage's numbers indicate that site visitors who clicked-through areless likely to convert, and less likely to return. Read More...
View articleAfter years of slowly converging, the profile of the average adult American Internet user looks like the profile of the average American, according to...
View articleAside from this column, where do you get your information about B2B email marketing? Debbie shares her summer reading list, including a handful of e-n...
View articleJust as consolidation seemed inevitable in the search engine space, new player Teoma has stepped up with an impressive debut. Opened to the public las...
View articleThe portal is aiming to boost its prominence in the region, as competitors for online advertising dollars continue to feel pressure. Read More...
View articleThe New York media giant will leverage online and offline assets inreturn for in-bank and ATM signage. Read More...
View articleExecutives at the online ad leader say they don't expect the industry to right itself until mid-2002. Read More...
View articleThe Grinch may have captured the minds of holiday shoppers and marketers last year, but this holiday season holds great promise for those smart compan...
View articleTen years ago, you had to plan a TV campaign at least a year ahead. You had to book it at least three months ahead, and you had to start production at...
View articleThis one is not for the faint of heart, folks. We don't recommend that you read it if you're easily insulted. We know, though, that you're going to re...
View articleFor troubled Organic and Modem Media, and for recently launched AKQA, the stakes are high. Read More...
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