This one is not for the faint of heart, folks. We don't recommend that you read it if you're easily insulted. We know, though, that you're going to re...
View articleFor troubled Organic and Modem Media, and for recently launched AKQA, the stakes are high. Read More...
View articleWhat if a computer isn't what we think it is? And what if computing isn't defined by Microsoft? Well, that would certainly be Bill Gates's worst night...
View articleLess than $4 billion in shopping and travel will be transacted on Internet-capable mobile phones in the United States by 2006, according to Jupiter Me...
View articlePaid dial-up Internet subscriber accounts are up in Latin America, according to the Yankee Group, while Frost & Sullivan predicts that wireless could ...
View articleWireframing is all about the "what" -- the execution and process of the site. It has nothing to do with the "how" -- including the innovations of tech...
View articleIt's a small, yet crucial, effort by the Web publishing industry to "fix" some of the problems facing the troubled online advertising sector. Read Mor...
View articleInteractive television advertising will likely receive a big boostas one of the largest agency groups launches a joint venture to promote andexpand th...
View articleIn the context of building customer relationships, there's strong evidence that customizing and personalizing the Web experience leads to greater cust...
View articleWords are back, and we've all got them. The Text Generation is all around us. Billions of text messages are being sent over mobile phones and in onlin...
View articleJiTong Network Communications Corp. awards multi-million dollar contract to Datacraft Asia for rollout of billing, messaging solution across 166 citie...
View articleEvery advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-tic...
View articleChinadotcom aims to join the ranks of media companies able to offeradvertisers cross-media packages. Read More...
View articleThe introduction of new mobile applications and services will increase average revenue per user sometime between 2003 and 2005, reversing the current ...
View articleA survey of nearly 300 North American companies by Harte-Hanks found that more than four of five companies are outsourcing the construction or mainten...
View articleA report recently published by the Centre for Digital Democracy argues that interactive television has some insidious privacy-infringing potential. Re...
View articleUMGi to acquire TMC Media; Compaq taps Curtis Strange; Sapient cuts. Read More...
View articleOptimistic IDC findings suggest that most U.S. companies are using online marketing in one form or another -- and more than half are looking to outsou...
View articleOpting in involves an exchange of value. You get something you want (usually contact or marketing information), and your prospects get something they ...
View articleWarner Bros. launches "Cats & Dogs" promotion; Avenue Arestructures; Enliven unveils new offering. Read More...
View articleShawn shares helful tips on tools and resources for maximizing the effectiveness of affiliate programs. So are you interested in finding super affilia...
View articleAs online shoppers gain know-how, their behavior, responsiveness, and sensitivity to marketing is evolving and beginning to differ materially accordin...
View articleThe number of Internet users worldwide who have shopped online has increased by 50 percent over the past year, according to a 36-country study by Tayl...
View articleAptimus appeals Nasdaq delisting and will explore "strategic options"; MSN wins Web hosting rights to 2002 Winter Olympics; iWon to carry PointRoll ad...
View articleUniverso Online will promote Chevrolet through a series of initiatives, as the regional Web marketing push by multinationals heats up. Read More...
View articleAdvertising is supposed to sell products and services, but the practice consists of a few parts strategy, a few parts creativity, and a dash of voodoo...
View articleIf you were hungry, you would get the most utility out of the first apple you consumed, slightly less from the second, and so on. Spending money on ad...
View articleThe two firms will roll out a co-branded mobile service, with AT&T handling the technology in return for AOL Time Warner advertising space. Read More...
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