Dave Morgan's "True Audience" startup creates visitor profiles from multiple data channels -- which he says will help publishers boost ad rates. Read ...
View articleWireless advertising will likely be most effective when it's put in the context of something really useful or really fun. So let's take a break from t...
View articlePeter just completed his 10-day boot camp -- he ran, jumped, ran, did sit-ups, ran, did pushups, ran, and learned a lot about teamwork. Without gettin...
View articleAmerica Online is looking to boost broadbandsubscribers by continuing its policy of paying technology partners with advertising across its bevy of med...
View articleCompanies have been wondering how to tap into the marketing potential of mobile phones since they fell beneath the size of a brick. With the advent of...
View articleTotal CRM software application revenues will increase from $9.4 billion worldwide by the end of 2001, to approximately $30.6 billion in 2005, accordin...
View articleEric's feeling a little frustrated about the state of wireless when it comes to advertising. The "best" idea he's heard on using the space for marketi...
View articleThrough a new venture in Europe, the partners aim to promote emerging media development -- and make a buck or two in the process. Read More...
View articleConnection speed/access to the Internet is more important to U.K. Internet users than subscription costs, customer service or even e-mail services, ac...
View articleiTV will be a pervasive reality in a couple of years. But many issues need immediate and serious contemplation. Hopefully, lessons have been learned f...
View articleYour ad on a Web page is competing with upward of two dozen other messages and calls to action. Think about it. On any given Web page, there are proba...
View articleA deal with InterTAN is aimed at boosting subscribers to AOL Canada by appealing to first-time Internet users. Read More...
View articleHow can you take care of your brand's health? Well, the answers are obvious -- and certainly easier said than done. But the fact is that the brand bui...
View articleThe women's portal and new media company, flush with a $20 million investment, buys high-end customers of the well-known networking organization and g...
View articleEmail is an excellent tool, but you can damage your company’s reputation and customer relationships with the click of a button. Jackie cautions do-it-...
View articleHave you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up w...
View articleNearly three-quarters of Internet executives surveyed received an increase in total cash (base and bonus) compensation over the previous year, primari...
View articleAds will run on the company's interactive program guide, through a 12-month agreement. Read More...
View articleDespite a lackluster performance in 2001, both markets will see periods of extended growth -- but only after working out the industry's current proble...
View articleChances are, your company Web site is a few years old. Its look and feel, like a car's, is likely already out of style. And since the price is right, ...
View articleThis week, we say good-bye to long-time contributor Joel Gehman (thanks for your many years, Joel, and good luck), and we welcome Declan Dunn as a new...
View article24/7 Media gets its Connect service up and running just under the wire, dodging a fiasco in Europe. Read More...
View articleA California player eager to move into the interactive agency space buys up what's left of the once high-flying Web shop. Read More...
View articleDuring the long Baby Boom era, women had been completely figured out, niched, and marketed to. Now it's time to move on to the impossible-to-predict i...
View articleThat ad just sizzled... Of course,Tom's talking about the Jack Daniel's Flash ad on Playboy.com. Why was it the hot topic around the water cooler afte...
View articleA Datamonitor poll finds more than half of European Web users made a purchase or sought more information based on an online ad. Read More...
View articleBusiness-to-consumer markets in the Asia-Pacific region are still growing by more than100 percent per year, mainly as a result of the online activitie...
View articleFor $68.1 million, New York-based Cross Media will grab the troubled online direct marketers' technology, recipient list and $50 million in cash. Read...
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