Before you jump on the B2B wagon, here's a reality check for you: Nearly half of all businesses use "traditional" methods when conducting business. An...
View articleOnline consumers looking to move their shopping and finances online have two choices: They can try to remember an increasing amount of user names, pas...
View articleJust as the whole world was thinking "WAP," the honors have gone to SMS. But the really interesting issue for the world's marketers is that of buildin...
View articleFailing thus far to find a buyer or partner, the Alley ad network said it would no longer fund 24/7 Media Europe. Read More...
View articleEver find a Web site that seems to drive business away rather than reel it in? They're all over the Net and becoming even more of a scourge since budg...
View articleReducing overseas exposure and headcount, the two firms said they're on the right track to profitability. Read More...
View articleDigital Envoy lands investments from Siemens, AOL; Aptimus sees lowered revenues; Spiderdance unveils "Weakest Link" iTV game. Read More...
View articleA new print advertising campaign from Advance Publications is aiming to brand the site, despite the already-sizable name-recognition of Vogue. Read Mo...
View articleDespite industry-wide woes, comScore lands a chunk of new capital from existing investors. Read More...
View articleCoolSavings reports slipping revenue; CyberGold to close; Ten Square in jeopardy. Read More...
View articleIt's a human trait: We tend to represent ourselves as doing something a little bit special, even if we're doing the same old thing that everyone else ...
View articleIf you were to get a taste of what m-commerce could be, it's likely that you'd find it pretty compelling for the long haul but frustrating in its curr...
View articleThe Internet has been positioned as a platform that will truly enable a one-to-one relationship between vendor/supplier and customer. Imagine if a mar...
View articleIn South Africa, one marketing trade group is trying to combat "improper marketing" in an effort to help ensure a pleasant experience for the e-consum...
View articleUnrealistic deadlines for media plans, the race to keep up on new technologies, and strained personnel resources can all be enemies of innovation, whi...
View articleMicrosoft aims to recruit ad agency resellers and to bundle ad products with software andconsulting, to sweeten sales deals. Read More...
View articleThe partnership will see the ad server promoting a combined, end-to-end sales and delivery system. Read More...
View articleWe know we've all been beating a dead horse with the great click-through debate. The real question is, "How will online media evolve?" This issue has ...
View articleThe news comes as the Andover, Mass.-based ad network warns on falling revenue, and announces that it won't meet profitability estimates. Read More...
View articleJupiter Media Metrix has spotted a light at the end of the online advertising tunnel. But what comes out when the market emerges will be part digital ...
View articleGiant Step and Novo are merging, continuing recent efforts by the big agency holding companies to minimize their exposure to Internet advertising's pr...
View articleHe's avoided the good-old "overview of what's new" topic, thinking it might seem a cop-out. Well, he does have a few other topics in mind, but most of...
View articlePreparing for a multi-platform publishing future, the software firm looks to tweak its brand. Read More...
View articleThe fastest growing of market segments, which also happens to be the largest online audience segment, the quickest-learning online segment, and the se...
View articleLed by China and Japan, and an emerging market in India, the Asia-Pacific region will overtake the United States as the world's largest Internet marke...
View articleNew York-based DoubleClick said VP of finance Bruce Dalziel would serve as acting CFO until a permanent replacement is found. Read More...
View articleNew York-based DoubleClick said VP of finance Bruce Dalziel would serve as acting CFO until a permanent replacement is found. Read More...
View articleContinuing its shift away from branded browsers, the Tempe, Az.-based firm is concentrating on licensing software for CRM. Read More...
View article