Do we really know our consumers? In the early days of online advertising, we targeted solely by demographics -- age, income, and gender. There has bee...
View articleEric talks about the real state of rich media in this industry: What kinds of things we have seen -- what you can really run -- and what seems to be t...
View articleEvery B2B email marketer is struggling to pierce through the clutter of inboxes by sending relevant, targeted, personalized messages. And, let's admit...
View articleA new agreement between the two will see the Web pollster using double-opt-in standards. Read More...
View articleSearch engines may be the top method for finding sites on the Web, but only a small percentage of businesses have dedicated a portion of their marketi...
View articleMore widespread chances from the affiliate marketing sector, as a leading player says it will restructure to meet earlier guidance. Read More...
View articleMicrosoft's .NET initiative continues with new additions to its small business software services site. Read More...
View articleIt has been almost impossible to measure the results of long-term branding campaigns that are often run over several years and across multiple channel...
View articleDespite all the studies, why are so many advertisers still reluctant to use the digital medium as a tool for any kind of marketing save direct respons...
View articleConnecting with women consumers is an enormous opportunity. And you likely have the marketing resources you need to do so. What may be missing, howeve...
View articleSomeone once told Bryan that everything you do either enhances or detracts from your ability to close the sale and that no detail, however minute, is ...
View articleUnicast delivers for StartupJournal.com; Mediadome, FanPC team up; Winstar Interactive Media signs new clients. Read More...
View articleTraditional advertisers in Europe are still reluctant to spend money online, even though European audiences are increasing the amount of time they spe...
View articleIt's been the toughest of years. The Internet draws 10 percent of the time Americans spend on media while drawing just 2 percent of the ad dollars. Ye...
View articleAlthough it has agreements with GoTo and LookSmart, the search engine giant is aggressively expanding its network of resellers for its competitive pay...
View articleThe market for CRM applications soared 84 percent in 2000 to $6.2 billion, according to International DataCorp. and it's not done yet. By 2005, CRM ap...
View articleContrary to what has been the common perception, larger businesses are more likely to buy ASP services than small businesses, according to a study con...
View articleAnyone who has been involved in decision making about the Internet over the last few years has made his or her fair share of judgment errors. Are e-bo...
View articlePromoting online contests has become an effective way to build email list volumes, particularly at the B2C level for low-commitment consumer goods. Bu...
View articleFacing intense competition from Baby Bells and its own past as Telocity, DirecTV Broadband debuts a new advertising push. Read More...
View articlePC sales have had a bad year, but sales of peripherals -- the removable memory, CD drives, LCD monitors and other new toys computer users increasingly...
View articleThe media giant aims to beef up offerings for advertisers and subscribers. Read More...
View articleA television and Web advertising agreement with CBS Sports shows that AOL isn't the only media player who can weave cross-media ad deals. Read More...
View articleM-commerce remains a work in progress, especially in North America. But time may be running out if it ever wants to make a bang at all. Read More...
View articleThe question Shakespeare asked is still a good one. It is also increasingly important due to the shortage of available domain names. So here are some ...
View articleU.S. companies can save in the neighborhood of $6 to $12 million over three years by outsourcing their hosting responsibilities, according to Jupiter ...
View articleIt's common knowledge that job one is to get listed in major search vehicles. But other, lesser-known search engines are growing and can give you addi...
View articlePure-play ISPs are going to have an uphill battle competing with incumbent telecommunications and cable providers in the residential broadband market,...
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