When it came to the Internet, companies tried to fit their big feet into Cinderella's slipper. They should now reconsider both their own organizationa...
View articleThreatened with irrelevance, online ad companies are rightly concerned about the new Gator technology. After all, Gator provides some useful services,...
View articleIf advertisers and publishers alike were fully cognizant of the true value of online advertising, it's likely that demand for online ads would pick up...
View articleCIOs anticipate a net 15 percent increase in the hiring of IT professionals in the fourth quarter of 2001, according to data from RHI Consulting. Read...
View articleThe i-shop consolidation continues with Arizona-based Integrated Information Systems (IIS) acquiring certain assets, management and professional staff...
View articleAgreements with JetBlue and Mandalay Resort Group continue the travel site's efforts to boost its promotions for partners. Read More...
View articleAMA pans MSN ad; AdSociety, AdLINK ally; YellowPages.com taps MyWay. Read More...
View articleLinks are an essential infrastructure allowing Web content to be navigable. Without links, you might as well pile all the billions of documents on the...
View articleMillard was a close ally of former CEO Jim Dunning. A published report says Millard was ousted by acting CEO Avy Stein. Read More...
View articleThe worldwide market for Internet security experienced significant growth in the year 2000, thanks to some high-profile virus and hacking incidents. T...
View articleAs click-through rates continue to fall and ad revenue plunges at content sites around the Web, a lot of advertisers and agencies have been asking whe...
View articleOgilvyOne and Wunderman will oversee direct marketing and online initiatives for Big Blue. Read More...
View articleThe "deep Web" -- large dynamic sites with thousands, and sometimes millions, of URLs -- remained "uncrawlable" or invisible to most search engines. U...
View articleAs more and more people change jobs or join the pink-slip ranks, one of the most important tasks for marketers becomes to market themselves. Ironicall...
View articleFollowing a trend established by the retail industry, offline brands in the financial services industry are proving to be more popular with consumers ...
View articleBlackPlanet.com, AsianAvenue.com and MiGente.com will serve as the basis of new minority research panels operated by the Interpublic market intelligen...
View articleNearly three-quarters of consumers still need to be convinced that iTV is the indispensable enhancement the industry believes it to be, but a couple o...
View articleConfused about "its" and "it's"? Need some helpful grammar hints? Susan suggests some useful sites you can boldly go to -- or is it "go to boldly"? Ho...
View articleNextel and Sprint PCS see more Web site and ad conversions than leaders Verizon, Cingular and AT&T. Read More...
View articleReaders' responses to Janet's question in her last article spanned quite a spectrum, indicating that there are a lot of different ways to attack the m...
View articleThe television network aims to boost awareness of its upcoming shows through a sweepstakes and online advertising. Read More...
View articleTo successfully get your prospect to take action, you must be able to see the world from your customers' buying point of view. Ideally, while you main...
View articleKnight Ridder, Tribune and their jointly operated CareerBuilder.com say the acquisition will help challenge Monster.com for employment-ad dominance. R...
View articlePartly to diversify its ad options, the Westborough, Mass., online directory is reworking the terms of its 2-year-old pact with the media giant. Read ...
View articleDirect response has gotten something of a bad rap lately -- but it's at the heart of a new, limited-time ad campaign. Read More...
View articleMany advertisers with a significant Web presence are hardcore direct-response advertisers. They know exactly how much they want to pay to make a sale....
View articleWhen engaging your customers, it’s not just a matter of getting results; it’s about getting the right results. Determining which responses are most im...
View articleVideo-on-demand got a big boost from the August announcement by five of Hollywood's biggest studios that they will make movies available via broadband...
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