Italian marketer SEAT Pagine Gialle appends a leading CPG database marketing firm to its New York-based e-mail player. Read More...
View articleWe face a challenge from all the visitors and affiliates who find their way onto our sites: Who are we to deserve their attention -- not to mention th...
View articleContinuing its efforts to compensate for waning media revenues, the Web portal will attempt to monetize its Yahoo! Personals traffic with subscription...
View articleMuch of a media buyer's work focuses on preparing for the next approval meeting, each of which tends to have its unique dynamics. The smart marketer w...
View articleBusinesses have long realized that not all customers are created equal. But thanks to digital processes technology, they are now beginning to measure,...
View articleFor the second time this week, the multi-media giant rethinks an earlier vendor contract. Read More...
View articleThe partnership will consolidate the two companies' European travel sites under a single company, supported by Otto's sizable offline promotional clou...
View articleE-government, which refers to the delivery of government information and services online through the Internet or other digital means, made good progre...
View articleIn the days immediately following the attack, many in the online advertising community rallied to do whatever they could to support the effort of putt...
View articleWithin 24 hours of the attack, Amazon had reconfigured its home page. In demonstrating its human face, it has garnered kudos that might otherwise have...
View articleThe search operation abandons its comparison shopping effort, cuts staff and names a MyFamily.com exec as the new boss. Read More...
View articleWorldwide cellular handset sales will see modest growth in 2001 as Western Europe's market saturation takes effect, but Cahners In-Stat predicts m-com...
View articleNew ClickZ writer Joseph Jaffe introduces himself and sets out in what direction he'll be setting out as he alternates with Blake Rohrbacher to help u...
View articleB2BWorks, Northern Light team; Framfab completes Volvo work; Cartoon Network launches Nintendo contest. Read More...
View articleLet's step back and take a broader look at the nature of conversion, both as an idea that shapes the exchanges between you and your prospects and more...
View articleThose having to do with media need to realize that we play an important role. For better or worse, we are the interface between terror and the public....
View articleIn the wake of Tuesday's tragedies, Internet and technology public relations firms around the country are asking their clients to hold off on debuting...
View articleBuy this, do that, learn information, always more, more, more... Guess what? Your customers want less; they want specific choices. They want you to fo...
View articleThisweek, Greg and Emily look at what it takes to encourage and motivate organizational change to realize the promise (not the hype) of online busines...
View articleThe effort comes as the rich media firm expands its online ad services -- while CMGI's Engage retreats. Read More...
View articleToo often, some so-called "CRM guru" denounces hidebound, greedy, stupid corporate executives who refuse to realign their organizations' management re...
View articleA study of several major pharmaceutical industry direct-to-consumer Web sites byElectronic Ink has found that poor user experience has likely had a ne...
View articleHow far can the industry push the limits to make Web advertising a sustainable medium without overstepping its bounds? We never really seem to get an ...
View articleWireless and mobile transactions will account for nearly 20 percent of business-to-business transaction volume and 25 percent of business-to-consumer ...
View articleA study by the IMT Strategies, the Direct Marketing Association and the Association for Interactive Media blasts some long-held assumptions about onli...
View articleSo, why is it that no one is listening? You've read all of the press releases. You've seen all the subject lines in emails from the plethora of discus...
View articleMost of us need customer service at some time or another. Online, where the customer is alone, good service is vital; and good online customer service...
View articleUPDATE: News sites across the Internet struggle to shift server loads and strip out images, in an effort to provide information about Tuesday's traged...
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