The Web portal giant said it continues to suffer from falling advertising revenues, but reported Wednesday evening that it narrowly made earlier promi...
View articleBoard claims proposal is not superior to Cross Media's earlier merger bid; Encore silent about possibility of hostile takeover effort. Read More...
View articleA new division, Synergy@JWT, will help the agency cross-sell specialty services, it said. Read More...
View articlePortal sites looking to survive on the Internet have to harness increasing consumer expectations, growing Internet usage and mobile penetration, by tr...
View articleFiguring out which customers should be your priorities may be as simple as looking in your backyard. Read More...
View articleThe Internet bellwether fills a critical leadership position with a veteran of the online media business. Read More...
View articleEmail is experiencing a renaissance. Sort of like Michael Jackson. It isn't working as well as it used to, but everyone's talking about it again. Read...
View articleAs popular as Flash has become, there are still weaknesses thatMacromedia is working to address through partnerships. Read More...
View articleDo you remember your grade school days, where work was rewarded for creativity and originality? Well, it seems that many of the folks responsible for ...
View articlePayPal is going public. This is the first Internet IPO in I don't know how long. So let's both celebrate it and analyze it. Read More...
View articleKeep your site visitors from taking off before consummating a purchase, lest the affiliates that sent them there abandon you, too. Read More...
View articleMobile marketing comes along at a time of profound cultural change in American society. People's relationships with brands are changing, and, in a glo...
View articleEXCLUSIVE: PubliGroupe may be rethinking its position on the sale of its ad server; meanwhile, publishers are concerned about the prospects of a near ...
View articleIn the second of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses how to clean up and perfect your email list. Read...
View articleConsumer and privacy advocates have many good things to say about the Federal Trade Commission's new privacy agenda, andonly a few gripes. Read More...
View articleNot only do companies that use ASP services benefit from a hefty return on investment, they enjoy peace of mind, clearer focus and a better work envir...
View articleWhat's make or break and what's icing on the cake? Since you can't get everything you want, learning what's critical helps you pick your battles. Read...
View articleMy goal this week was to share a viewpoint on some sort of pressing industry issue. Then I realized that the tragedies of three weeks ago are still im...
View articleIf you are involved with print -- in publishing or advertising -- you know how important it is to make text on a page look good. Read More...
View articleMarketing in an ever-changing world of uncertainty calls for every company -- even large ones -- to adopt the perspective of two guys in a garage. Rea...
View articleA special set of ads is designed to promote the new Office to Macintosh enthusiasts -- easily some of the Redmond, Wash.-based software giant's harshe...
View articleVerizon Wireless and dairy industry associations are launching efforts to reach young adults, offering "cool" Web-based incentives and brand-associati...
View articleThe Internet researcher sheds some corporate weight, while Evaliant boosts its European advertising data business. Read More...
View articleWhen it comes to slipping marketing into unexpected places, the Web can't yet compete with TV or films. But with the help of some innovative thinking,...
View articlePart of my job is to evaluate emerging new technologies and to determine when and how it is appropriate to employ specific technologies for our client...
View articleAfter my last article, I received an email from a readersaying he couldn't care less what I thought of anything outside of marketing. This, of course,...
View articleThe Alley-based ad giant will offer DART to the nearly 1,700 clients using L90's adMonitor ad server. Read More...
View articleCasting a wide Net in the search for customers may have seemed like a good strategy in the early "get big fast" days of the Internet, but the biggest ...
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