If you think your marketing job is tough, consider the battle ahead for the United States as it tries to get its message across in the Middle East. Re...
View articleUPDATE: The Milpitas, Calif.-based NetRatings is set to become the dominant player in the audience measurement space. Read More...
View articleThe key to succeeding with online banking isnot attempting to move all interactions online, a study by the TowerGroup suggests, but rather connecting ...
View articlePersonalization has made so much progress in the last few years that it seems we’re nearly back to where we began. Read More...
View articleWith Yahoo!, Smart Online and Network Commerce jumping on board, the deals continue efforts by sites to attract small business advertisers. Read More...
View articleThe tech sector is suffering from what amounts to a hangover after wild overspending in 2000, according to Forrester Research, and the effects should ...
View articleVendors of business intelligence applications stand to gain a sizable share of the European corporate wallet in the coming years, despite closely scru...
View articleIf you build it, they will come... right? They won't -- unless your Web site shows up in search query results. Web users turn to search engines when t...
View articleEveryone likes to learn something new, so research is always welcome. It's also gratifying to have your instincts and practices confirmed and validate...
View articleMarketers need to realize that customers' outlooks have changed. What was true for your marketing plan two months ago might be irrelevant today. Read ...
View articleGil Beyda's departure as chief technology officer at the online advertising network raises more buzz over whether the company is close to a sale. Read...
View articleAnalytical software giant SPSS will gain exclusive rights to America Online survey data, which it will sell bundled with its own technology. Read More...
View articleJust when you thought it was safe to go back into your in box -- more terrifying tales of email marketing gone horribly, horribly wrong. Read More...
View articleIn a B2B setting, as elsewhere, you persuade prospects to convert by meeting their needs at that precise moment. Read More...
View articleAnalyzing data isn't difficult. Just ask Mr. Troutman, Dev's seventh-grade gym teacher. Read More...
View articleThe majority of Canadian businesses now have a Web presence, but most of them are not using the Internet to its full marketing potential, according to...
View articleThis week, Philip examines a condition he calls Tech Fatigue Syndrome. Find out the causes, cures, and potential implications on your marketing strate...
View articleIt's time to mobilize the marketing troops and put our talents to work in support of the fight against terrorism. Read More...
View articleThe news comes amid increasing efforts to curb the overprescription of antibiotics for anthrax. Read More...
View articleWho's serving your ads? Well, considering the current environment, the answer to that question could change from day to day. Catch up on the down-and-...
View articleOften scattered and rumpled, torn and discarded, customer data doesn't deserve the ill treatment it's getting at some companies. Read More...
View articleCable TV and broadband ISP seeks out a real-world marketing presence and signs a deal with electronics chain store retailer Best Buy. Read More...
View articleTough times provide the perfect opportunity for innovation, and companies that follow the right steps can take an expected stinker of a year and turn ...
View articleHowever, companies and consumers are reluctant to view wireless marketing projects favorably, after the early hype about the medium. Read More...
View articleWrite like a journalist to get your message in front of your customer. Read More...
View articleLed by an increase in business users, the number of wireless Internet subscribers in the United States will increase from approximately 5 million in 2...
View articleIn the fourth part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the ins and outs of designing your newslette...
View articleHow can we create better B2B email? Let's go back to basics and review the fundamentals of good writing. We'll use two frameworks: AIDA and the five W...
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