You're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View articleUPDATE: Company fires 400 employees in restructuring. New strategy includes charging for more services and less "attitude." Read More...
View articleThe EU's Parliament could direct member states to legislate 'opt-in.' Read More...
View articleeBay, Burger King launch an Internet-based loyalty marketing program that's said to be the first in the fast-food business. Read More...
View articleThe Online Publishers Association is taking on the role of evangelist, spreading the good word about what it sees as a major remedy for the industry's...
View articleLooking to increase revenue and protect itself from the weak ad climate, the Waltham, Mass., Internet giant will offer real-time financial market data...
View articleAll the ingredients of a near-perfect, permission email marketing strategy are wrapped up in a corporate e-newsletter. Why not do it in an elegant, pr...
View articleA certain school of thought holds that Internet advertising, to be successful in wooing traditional marketers, must adopt the language and metrics to ...
View articleIt's not a surprise that a Jupiter Media Metrix study found the time spent using instant messaging applications was up 48 percent at home in the past ...
View articleWhat are "good" and "bad" practices in search engine marketing? So far, there are no definitive standards, but that'll change if some activists get th...
View articleIt's potentially a win for the-company-formerly-known-as-GoTo, and for Yahoo!, which is struggling to boost its paid services. Read More...
View articleUPDATE: The $27 million deal will create Europe's largest online ad network, as the Alley firm contemplates the fate of its own U.S. media group. Read...
View articleEnough of what everyone's doing wrong on the Web. Here's a company Joe thinks is picture-perfect. This case study looks at ways to keep customers happ...
View articleCan the direct response and branding concepts be reconciled? Jim discusses how they might be in this further explanation of engagement branding. Read ...
View articleThe Web isn't a supermarket, it's a bazaar. For all the tech advances, we're back to wheeling, dealing, haggling, and negotiating in a virtual market ...
View articleSnazzy unique navigation may wow your site visitors, but if it hinders them from finding what they need, they won't be hanging around very long. Read ...
View articleSome marketers have made the Web an annoying and obtrusive place to shop. But the people who bring you pop-under ads are not solely to blame for their...
View articleNearly three-quarters of the dial-up Internet subscribers in the United States are content with the quality of their Internet service, which is bad ne...
View articleWhen do more impressions deliver less value? If you don't know about frequency caps, you'd better find out. Do the math -- and avoid getting ripped of...
View articleUPDATE: The PDA maker does an about-face in marketing as it struggles to cope with flagging sales and internal turmoil; stock bounces 20%. Read More...
View articleThe idea that content is cheap and easy to produce is pervading our society, but this misguided mindset is sure to result in a major shakeout. Read Mo...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View article"Home for the Holidays" seeks to boost the automaker's Chrysler, Jeep and Dodge brands, using a central America Online site and print and on-air ads. ...
View articleSeana buys media. Wedding gifts, too. Recently, she endured e-tail hell when she ordered from an online merchant -- one she'd chosen (as a media buyer...
View articleIn the past, tricking people into opening your physical mail or email might have been effective, but these altered times require a change in tactics. ...
View articleThe estimated $20 million account -- and the task of repositioning one of the country's largest software firms -- goes to the agency behind "Got Milk....
View articleWhat do you want? What do you need? How much will it cost? This week, Paul suggests how to go about selecting a company to help your business with sea...
View articleAre marketers looking at today's realities or simply following a popular perception of the "right" way to do branding? Read More...
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