Aiming to take advantage of the holidays, consumer credit card companies have been increasing their Web ad buying, to nearly double their first-quarte...
View article"What is rational is real and what is real is rational." -- Georg Wilhelm Friedrich Hegel Read More...
View articleA soft economy and an approaching holiday season have combined to trigger an increase in online ads for consumer credit services, a report from Jupite...
View articleI had a good conversation with the supply chain director for a manufacturing company in the Bay Area last week. In giving his assessment on how his co...
View articleFlying in the face of research that has predicted a prosperous holiday season for online retailers, a study by Odyssey found online consumers have bec...
View articleMasterCard taps Roving; Perfect Circle Media to use 24/7 Connect; Agency.com cuts staff. Read More...
View articleA troubled fast food player teams up with the media giant -- trading in-store promotions for sponsorships and co-branded online contests. Read More...
View articleA 'Rock the Vote' campaign breeds advergaming with the celebrity spokesmanship model that has long been used in television, radio and print. Read More...
View articleThree-quarters of U.S. households will have the ability to receive high-speed Internet access by the end of 2001, up from the 60 percent that were abl...
View articleThe current economic climate could be good news for firms in the e-learning market, as companies are looking to control costs while at the same time e...
View articlePersonalization has made so much progress in the last few years, it seems that we’re nearly back to where we began. In the second of this two-part ser...
View articleA few weeks ago, we asked readers: Does timing play a role in your email campaigns? We know you’re thinking about the copy, the creative, the messagin...
View articleSeismic shifts in the media measurement business after Nielsen//NetRatings acquisition of Jupiter Media Metrix leave Seana Mulcahy of Mullen speculati...
View articleThe high cost of access and an inability to relay the benefits are deterring European consumers from using broadband technologies to access the Intern...
View articleAllegations of contract breaches fly as the CBS-backed SportsLine.com pulls out of a $2.5 million deal to acquire the fantasy sports provider. Read Mo...
View articleThe New York-based media giant lands a consumer staple producer as a major advertiser. Read More...
View articleToo many marketers are overlooking the opportunity to send messages to customers when they’re actually waiting to hear from you -- in confirmation ema...
View articleYou may think of conversion as getting a consumer to make an initial purchase on your site. But there's much more to it, as Joseph explains. Read More...
View articleUnderstanding the right and wrong reasons for making an acquisition, and knowing the best time to do so, could have saved Nortel Networks $1.9 billion...
View articleUPDATE: Weeks of heated speculation draw to a close with the marriage of two players in the troubled online ad serving and network business. Read More...
View articleThe online audience measurement space continues to undergo massive alliances and acquisitions, with a niche, streaming media player landing alliances ...
View articleWhile a federal judge orders AOL to stop distributing version 6.0 , AOL Time Warner uses the buzz surrounding the first movie installment of The Lord ...
View articleThe holidays could be a tough sell this year. Experts have been scrutinizing consumers' buying and spending with a view toward what's changed since Se...
View articleThe market for "connected home" equipment -- home networking equipment and software, residential gateways and home control and automation products -- ...
View articleAre merchants treating affiliates unfairly? Maybe some are,but plenty of good technology out there lets honorable merchants assign credit where it's d...
View articleBecause we can collect, measure, and analyze so much data on the Web, you'd think e-tailing would be a marketer's dream. Too often, it's a nightmare. ...
View articleThe events of Sept. 11 have not had a long-lasting negative effect on online shopping, nor have they prompted people to turn to the Internet as an alt...
View articleThe uninvited. Our managing editor's computer is haunted -- by brands. They seep through the Internet, slither through the disk drive with the sole pu...
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