Are you a search engine optimizer? A search engine positioner? Finding the appropriate moniker can be tricky, but Danny says he's finally come to a de...
View articleAll the ingredients of a near-perfect permission email marketing strategy are wrapped up in a corporate e-newsletter. You're creating it in an elegant...
View articleI am woman. Hear my pocketbook roar! Read More...
View articleThe total worldwide value of goods and services purchased by businesses through e-commerce solutions will increase from $282 billion in 2000 to $4.3 t...
View articleThe two firms look to become one source for automated ad targeting. Read More...
View articleWould you buy a used car from this site? All the great marketing in the world won't succeed in getting consumers to buy from your site if you haven't ...
View articleThe Web's advantage is interactivity. Use it wisely, and you'll be competing with brick-and-mortar retailers on their own turf. Read More...
View articleCompanies launch long distance service that provides opportunities for AOL members to earn credits redeemable for AOL service. Read More...
View articleThe cash and stock deal is among a string of purchases the offline/online marketer has made in order to extend its reach in the teen and college-age m...
View articleJim wants the impression gone -- and he wants it gone now. Last week, he told you why. In this, the second of a two-part series, he tells you what sho...
View articleThe ad network and technology firm eyes SRDS' market with a tool that will integrate @plan, comScore and Adgility. Read More...
View articleInvestment in customer relationship management technologies by retail financial institutions will drive healthygrowth of these tools through 2005, acc...
View articleThe combined company promises 60 million e-mail addresses to marketers. Read More...
View articleMarked differences in the way that e-tail and retail shoppers function suggest new strategies for Web marketers, according to findings from Avenue A. ...
View articleA well-optimized site isn't only search engine friendly, it's user friendly, too. Strategic design and navigation will open your site to people with d...
View articleWhat can a hillbilly with a sixth-grade education teach you about writing online? Learn how to cook up content as tasty as a mess of grits and hog jow...
View articleThe e-mail list manager's PostMasterDirect site for the first time will begin handling clients that don't meet its much-touted double-opt-in standard....
View articleIn a hurry to create a solid brand? Don't forget to build that brand around a valuable product. Read More...
View articleSlightly more than one-quarter of European consumers with Internet access bank online, according to a report by Datamonitor, and British Internet user...
View articleIn this age of increasing consolidation, Gunji's been pondering where rich media technology players went wrong -- and how the industry can right itsel...
View articleThirty-five percent of all Americans report being very satisfied with their online holiday shopping experience, which is better than years past, but a...
View articleKeep it simple and keep it snappy, or today's time-starved customers may leave before you've finished your pitch. Read More...
View articleThe Spanish Internet portal will once again promote Dave Matthews Band and other BMG artists as part of its two-year-old agreement to work with Bertel...
View articleWhen you send an email, you should be thinking of ways to wriggle into your prospects’ long-term memory. An immediate response may be nice, Bryan beli...
View articleANALYSIS: In his self-described "coming out party", Yahoo! CEO Terry Semel articulated his long-awaited plans for the company, and his decreased empha...
View articleBuilding on an earlier streaming media partnership, the radio station giant contributes to a $9.5 million financing round. Read More...
View articleWhat do your customers want for the holidays? Don't know? Well... have you ever thought of asking? Even Santa needs a little help this time of year. R...
View articleFind women fascinating but mysterious? Well, it may not help you understand your wife or girlfriend, but Seana does have some advice on targeting wome...
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