VeriSign, the top domain name reseller and a leading trust services firm, will broaden its horizons to produce new revenuestreams. Read More...
View articleThose uninvited, invisible little apps lurking somewhere on your hard drive that serve up ads. Should software, or ads, have squatter's rights? Read M...
View articleDynamic Logic will take over the online ad giant's Ad Effectiveness unit, ceding a minority stake in return. Read More...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleYou can put away that PowerPoint slide extolling the Internet's meteoric growth rate; the adoption curve has gone flat. Still, there are plenty of new...
View articleNegative option opt-out negatively impacts the quality of an email list. This is one case where two negatives don’t make a positive. Read More...
View articleAlexis Gutzman discusses how to manage undeliverable email messages, and the importance of keeping your lists clean. Read More...
View articleHow can a Web developer provide a potential client with the appropriate information if the prospective customer doesn't ask for it? Sean lays out 10 g...
View articleTurn On Media debuts offering; Bluestreak to serve Eyeblaster ads; Silverpop launches agency partnership program. Read More...
View articleWhile economic conditions appear to have forced some companies to delay projects or reduce the scope of implementation, Dataquest predicts the CRM mar...
View articleThe state of the search -- how search engines are coping, surviving, and occasionally even thriving in a southbound economy. Read More...
View articleResearch from GartnerG2 predicts that as much as 10 percent of the B2C e-commerce transactions in the United States will be done through devices other...
View articleWhile the industry will have to wait a bit longer for the Interactive Advertising Bureau's much-anticipated guidelines on weeding out discrepancies, r...
View articleThe Harry Potter brand seems to have cast a spell over kids (and their parents) the world over. But how long will he hold sway over his target audienc...
View articleMarketing may not have its own Ten Commandments, but ethics are involved. Have you ever strayed from the straight and narrow? Here are some examples o...
View articlePriceline appoints new CMO; Xdrive Technologies, United Online ink marketing agreement; automotive manufacturers increase Web buys; L90, Adtegrity.com...
View articleA study by Gartner found a disconnect between the consumers who don't want one identity service to track their passwords and the companies that usuall...
View articleThe asset purchase deal includes an e-mail delivery system and interactive games designed for direct marketing efforts. Read More...
View articleNew business models, new technologies, new metrics. Where will the money-making opportunities be in 2002? Read More...
View articleIt's not only the holiday season, it's also budget season. Does just thinking about approval for your 2002 marketing budget induce a migraine? Here's ...
View articleThe move comes following a controversy involving e-mail advertisements from NYTimes.com that appeared to tout two little-known OTC stocks. Read More...
View articleWhile advertisers could benefit in the short run, directing users' surfing habits also could spur a consumer backlash. Read More...
View articleThe nation's No. 3 ISP, formed through the union of NetZero and Juno, aims to establish itself as the "value-priced" access provider. Read More...
View articleJupiter Media Metrix weighs in with its numbers for post-Thanksgiving online shopping by finding 43 percent more visitors to shopping sites during Tha...
View articleBefore you build your Web site, take some time to do the upfront chores that'll ensure you'll have a firm foundation. Read More...
View articleWhile advertisers could benefit in the short run, directing users' surfing habits also could spur a consumer backlash. Read More...
View articleB2B email marketing an art? Take a look at this beautiful -- and effective -- promotional mailing. Read More...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
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