A Yankee Group analyst predicts that many of the big players in digital cable will offer TV portals by the end of the year -- but sales of sponsorship...
View articleChris likes economists. Like him, they are, as often as not, wrong. Read More...
View articleMost of the data compiled from the 2001 holiday shopping season has yet to be disseminated, but the basic theme seems to be more shoppers spending mor...
View articleRank in the results of major search engines, and you'll soar even higher in meta-search results. Read More...
View articleOnline publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can o...
View articleSticky sites: Good for advertisers, or do they mire down other brands? Read More...
View articleSeven New Year's resolutions for affiliate marketing. (Hint: Think "conversion" in 2002.) Read More...
View articleUPDATE: RJ Reynolds Tobacco is taking tentative steps into online marketing for its Doral cigarette brand, with a customer retention program through P...
View articleThe findings suggest the Internet is viewed as more necessary since Sept. 11, and more reliable than last year -- with more e-tailers delivering on th...
View articleMagic bullets? Instant gratification? Planning, delivery, and execution require time, investment, and commitment. Read More...
View articleWhat does loyalty mean to the bottom line? A lot. A whole lot. Read More...
View articleUPDATE: The search engine-turned-media company takes big steps toward diversifying its revenues with HotJobs' online recruiting fees. Read More...
View articleZEDO Taps Dyson, Braitman for board; Traffix acquires Infiknowledge and Thanksmuch; TargitInteractive to Promote "Rings." Read More...
View articleSometimes the answers to marketers' questions reside not in an Excel spreadsheet, but out in the real world -- like on the 42nd Street crosstown bus. ...
View articleIn his past articles, Tig has explained how marketers should act to win clients and customers, but he hasn't yet explained how you should behave to lo...
View articleMere traffic numbers aren't enough in today's media buying climate. Before you make the buy, you need to know how users feel about the site. Read More...
View articleWith the relative maturation of email marketing and the surprising growth in online shopping this holiday season, you might think we've reached the pi...
View articleDoes it really take too long to plan and buy online media? How can media planners get off the deadline treadmill? Read More...
View articleA study by Princeton Survey Research Associates found that information technology has enhanced the work of human service nonprofit organizations, savi...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleSo, you're building a new Web site. Be sure to incorporate SEO techniques sooner rather than later in the process. Read More...
View articleStill, Gartner cautions online ad players to diversify their revenue, and media offerings, since the market will remain highly competitive. Read More...
View articleThere's still considerable growth ahead for the online advertising market, but at 3 percent of the total advertising market it's not enough to support...
View articleSatisfied with getting your target audience's attention for just a few seconds? Take a look at tools that can solidify your brand's image in a consume...
View articleIT/IS spending in the United States and Europe hit rock bottom in 2001, but is expected to rebound in 2002, according a survey released by CyberAtlas ...
View articleIt's been a bumpy ride. Here are Susan's tips for a happy, healthy, and prosperous New Year. Read More...
View articleSo, you've gathered quite a list of email addresses through sweepstakes and freebie offers. What do you do now, and what kind of response can you expe...
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