A new anti-spam database -- and continued disagreement over the definition of "permission" --could spell more messy fights with major players in onlin...
View articleIn the CRM industry, ROI is like the weather -- everyone talks about it, but no one seems able to do much about it. Read More...
View articleThings are tough for a lot of folks during these economic times. Still, some are doing better than others. How do you reach those affluent people? Onl...
View articleIf anything will boost Internet advertising into a great leap forward, it's developing a way to measure its impact on cross-media campaigns. Read More...
View articleStop us if you've heard this before: the interactive TV market is beginning to take shape in North America, but it won't rely on advertising and may n...
View articleIf you're a gadget freak or a marketer trying to understand the latest trends in consumer lifestyles, look no further than the devices being unveiled ...
View articleIt's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Read More...
View articleRecent efforts to promote its services to market researchers have paid off for the Sunnyvale, Calif.-based Web portal, which inked an agreement with a...
View articleRedwood City, Calif.-based Quova says it will change the way we look at Web traffic as Jupiter Media Metrix will use its technology to find the geogra...
View articleIf your company is hiding behind a timid mission statement, it's time to inject some personality. Read More...
View articleMarketers, programmers, and the IT department. Once strangers, they now have a common -- and uneasy -- bond. Read More...
View articleWith Mallett's departure, Yahoo! says goodbye to its past. Read More...
View articleE-mail marketing has proved to be one of the more resilient areas of the online advertising industry, but its clients are often undermining their succ...
View articleConcluding a 12-part series on newsletter publishing, Alexis Gutzman discusses how to find potential sponsors and advertisers for your newsletter. Rea...
View articleRates for consumer broadband Internet service rose steadily throughout 2001, climbing to their highest levels on record by the end of the year, accord...
View articleA survey by AMR Research finds that would-be e-mail marketers waver on whether to outsource, and miss out on collecting valuable addresses. Read More...
View articleAre you a suit? A nerd? A bean counter? Or a creative? Where you fit into the picture may say a lot about how you feel about CRM. Read More...
View articleIn media buying, as in other fields of business, it's not what you know but whom you know that counts. Read More...
View articleZedo offers free serving for unsold inventory; Fuse, POPstick team; Poindexter formally launches POE. Read More...
View articleAnswerthink's annual holiday shopping study found that online retailers are doing a better job of giving consumers a consistent shopping experience wh...
View articleIn his quest to give ClickZ readers a glimpse into the future of search engines, Paul conducted in-depth interviews with the major engines. Read More...
View articleIt's a mixed bag of news for the Web portal, which announced the resignation of an experienced executive while posting better-than-expected fourth-qua...
View articleAdvertisers are increasingly reluctant to enter into long-term agreements with online agencies -- requiring some immediate changes in how they market ...
View articleThe Web ad leader tops analyst estimates and its own guidance -- though it predicts a soft first quarter and flat revenues in 2002. Read More...
View articleUPDATE: The Interactive Advertising Bureau's standards include both server- and client-initiated impression counting. Read More...
View articleThe number of wireless voice subscribers in the United States has grown from 109 million at the end of 2000 to approximately 128 million at the close ...
View articleAre you guilty of sending out plain, undifferentiated emails to your customers? Read More...
View articleOnce you've adopted and used the best practices for email marketing, it's time to calculate the results. Read More...
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