According to a survey of CIOs, more of these executives are focusing this year on their organization's ability to execute and support CRM by taking a ...
View articleIn some organizations, sales and marketing functions have grown so divorced, you can almost forget that both are aimed at winning new customers. Here’...
View articleRivals Overture and FindWhat continue the sector's good news -- throwing the rest of the Web ad industry's troubles into sharp relief. Read More...
View articleThe PDA firm chooses a teaser campaign centered around building buzz among existing customers, as it launches the new i705 handheld. Read More...
View articleThe United States has more Web sites, more e-commerce, and more Web traffic than any other country. Does that imply Web expertise? Read More...
View articleThe women-focused online media company follows the trend among Web publishers by looking to boost its marketing services. Read More...
View articleIf you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future r...
View articleThere's one very important thing we can learn from Lincoln -- to persevere and reach for greatness, moving beyond merely acceptable results. Read More...
View articleNeed something? Use your network to get it. And don't forget to build that network! Read More...
View articleMedia buys, sponsorships, and the tried-and-true on-site gimmick are all in store for this year's Winter Games in Salt Lake City. Read More...
View articleThe move continues the company's effort to market its syndicated online content as ad woes continue. Read More...
View articleThe providers of wireless devices and services need to do a better job of explaining their benefits to potential customers, according to research by C...
View articleCall(back) to action. If your offer doesn't convert the first time, CyberDrawer could give your campaign a second chance. Read More...
View articleRecently, Arthur's been examining what DOESN'T deliver ROI in a CRM initiative. Here's the one you've been waiting for: what makes CRM pay off and how...
View articleFrom Super Great to Super Boring -- the dot-com fallout takes its toll on America's favorite Bowl. Read More...
View articleMicrosoft's MSN, along with the IAB and ARF, unveil research suggesting that the Internet deserves a bigger slice of the total advertising pie. Read M...
View articleWhen is it a search engine and when is it an advertising engine? A recently filed lawsuit will help the industry make distinctions. Read More...
View articleInternet use in the United States is growing at a rate of 2 million new Internet users each month, according to a study by the U.S. Government. Read M...
View articleWith the launch of MediaVisor, the Web ad giant continues its quest to secure a place in the online media buying process. Read More...
View articleBig companies aren't the only ones that need to manage their brands online. Read More...
View articleThe search engine ousts Overture and for the first time adopts a similar policy of syndicating paid listings. Read More...
View articleEmail acquisition campaigns are scary enough to strike fear into the hearts of even the most intrepid marketers. Lynne shares some pointers to ease yo...
View articleAnalysis: New guidelines from the Direct Marketing Association about e-mail marketing practices could be viewed as not enough, a guide for lawmakers t...
View articleBroadband Internet access is being adopted so slowly that GartnerG2 predicts only 10 percent of the households in France, Germany and Britain will hav...
View articleYou think of your competitors as companies offering similar products or services as yours, but your real competitors may be in a completely different ...
View articleAs the issue of spam seems to creep higher on regulators' and the industry's priority lists, the Direct Marketing Association issues guidelines for it...
View articleIs the Web making it easier or harder to manage your brand? Here's how to leverage the Internet to your brand's advantage. Read More...
View articleIf you think taking a purely scientific approach to improving your conversion rates is the answer, you're kidding yourself. Read More...
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