If you're not paying money to appear in the media, be prepared to invest time and effort even more wisely. Read More...
View articleIt's been the mantra since the advent of the Internet, but some people still don't get it. Interactive marketing is all about user choice, and compani...
View articleUPDATE: A new branding campaign aims to make waves with cryptic teaser ads and a touchy-feely soft sell for wireless voice and data services -- unless...
View articleDo you find that your Web site's users sometimes simply don't "get" how to navigate? Read More...
View articleAlmost one-quarter of the U.S. population over the age of 12 has downloaded a music or mp3 file off the Internet, a study by Ipsos-Reid found. Read Mo...
View articleJeanne helps you identify three common -- but easily correctable -- things that may be limiting your success. Read More...
View articleIn the CRM industry, ROI is like the weather -- everyone talks about it, but no one seems able to do much about it. Read More...
View articleMedia buyers, take note: The focus has shifted from vowels to a consonant. 'M' is for 'mobile.' Bye-bye, desktop? Read More...
View articleIf you think big, successful online media properties got that way because they offer great customer service, think again. Read More...
View articleSure, Amazon-style personalization and features would be great, but who's got that kind of dough? If you don't, Sean's got some tips to help you impro...
View articleThe portal signs a content deal with SportingNews.com and plans co-promotionsof free and pay-to-play fantasy sports games. Read More...
View articleEducational information provider creates efficient, high-performance email delivery system with BoldFish’s technology. Read More...
View articleDespite only fledgling demand for broadband in Asia, executives promise sizable returns from the new joint venture. Read More...
View articleThe move broadens the paid-placement search engine's distribution, and cushions AOL Time Warner's upcoming costs. Read More...
View articleTo brand successfully, you need to understand the new instant-gratification consumer mindset arising in the world today. Read More...
View articleIntegrating on- and offline creative efforts is important, but making sure each medium expresses the core message in the most effective way possible i...
View articleConsumer adoption of wireless and broadband services could mark what Forrester Research calls "the beginning of the end for conventional telecommunica...
View articleAffTrack sees hybrid deals increasing; ClubMom goes in-house; Alcatel's Genesys to get Eloquent. Read More...
View articleA lack of good content may not get you dumped by your significant other, but it may cause your customer to break off your relationship. Read More...
View articleMost companies with online presences perform dismally when it comes to dealing with customer inquiries. But it doesn't have to be that way. Read More...
View articleIf you're like most marketers, you're practically swimming in data. But learning how to act on these critical measurements is the only way to improve ...
View articleVisitors to the revamped Wall Street Journal Online encountered a host of glitches, though executives promise new features, ad products, and subscript...
View articleNow that you know how to diagnose that persistent malady, Consultivitis, discover the symptoms of a syndrome that often goes hand in hand with it -- C...
View articleA DoubleClick study finds that consumers are likely to spend more if they use the Web in conjunction with buying in offline stores. Read More...
View articleThe Internet has provided consumers with a 24-hour channel to shop, and DoubleClick's study of the holiday season found shoppers took advantage of all...
View articleIf you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future r...
View articleSmall and medium-sized businesses could be a major force in the software market, according to Jupiter Media Metrix, which expects financial management...
View articleAre things turning around for the Internet ad business? Read More...
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