You may know what you mean to say when you're writing copy for your Web site, but are you expressing your vision as clearly and precisely as possible?...
View articleYou start a new job and, much to your horror, discover that the company doesn't analyze its Web site log files. It's time for you to change that. Read...
View articleComing off the first-ever year-to-year drop in U.S. IT spending, there's no lack of research predicting 2002 will be a better year to be in the techno...
View articleHow can you prepare your company for 2002's B2B marketing climate? Check out Philip's prognostications to find out where you should deploy your resour...
View articleDefining the rules is the first step in winning the game. Read More
View articleThe Pleasanton, Calif.-based business software maker will score its third acquisition in less than a year with the purchase of Annuncio's intellectual...
View articleTV is meeting the Web in an inevitable explosion of convergence. So who buys, sells, and plans the media? Read More...
View articleThe United States will continue to lead the world in the introduction and adoption of electronic bill presentment and payment (EBPP) services through ...
View articleWhy must CEOs know their customers' needs, desires, behaviors, and habits? Wall Street's asking. Read More...
View articleYou spoke; we listened. Search Engine Marketing it is. Read More...
View articleFor obvious reasons, the Online Publishers Association wants advertisers to know that the most wanted consumers are surfing the Internet at work, and ...
View articleSpokespeople for the Anglo-Dutch consumer goods behemoth play down its earlier relationship with MSN. Read More...
View articleIf announcements out of this week's two big conferences are any indication, everyone's rushing to develop the "hub" around which consumers' digital li...
View articleBelieve it or not, 2001 wasn't all bad. Some positive industry trends emerged that will help propel 2002 beyond the carnage. Read More...
View articleMore stringent registration requirements and a new site are aimed at helping the New York Times better monetize its Web traffic. Read More...
View articleAs troubled media player StarMedialooks to slim down, Yahoo! picks up its Brazil-based search engine, Cade?, and ups its stake in the region. Read Mor...
View articleConsumers miss out on advertising branding messages when the ads appear in cluttered Web pages, according to a study by Dynamic Logic. Read More...
View articleNew writer Jack Aaronson takes the reins of ClickZ's Personalization column and begins by laying out his goals and aims. Read More...
View articleCramped page design can stifle advertising awareness, reducing the medium's maximum effectiveness by about 12 percent. Read More...
View articleMore than 483 million wireless devices will be sold to end-users in 2003, and one-third of the world's population will own a wireless device by 2008, ...
View articleWhen you go about collecting information from your customers, make sure you're not simply collecting data for data's sake. Read More...
View articleWhile focusing on vehicles that never made it into mass-production, the project aims to win the attention of car aficionados and affluent Web surfers....
View articleWho are the "e-fluentials," and how do you reach them? If you can sell to this key group, they'll sell to everyone else. Read More...
View articleSometimes there's more than one way to reach a client's objective, so don't be afraid to negotiate unusual terms. Read More...
View articleSpeaking to your customers in your own voice adds value. Can global conglomerates such as Ford and Sony pull off the use of "I" and "we"? Read More...
View articleInteractive television will gain a foothold in many American households as early as the end of 2002, according to a Yankee Group report -- although as...
View articleIT salaries will remain virtually unchanged in 2002, according to RHI Consulting, following years of low unemployment and competition that drove salar...
View articleLooking for the best email list? You may already have it. Here’s how to use and grow your house list. Read More...
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