Sealing a deal with a customer online is just as important -- if not more so -- as doing so in the real world. Read More...
View articleMore U.S. businesses will spend $500,000 or more on CRM technology over the next two years than they will on other large-scale infrastructure projects...
View articleThe wedding site gets $5 million -- and links to the retail giant's store registries. Read More...
View articleThe battle between advertisers and publishers over consumer data ownership has been long and bitter. Dev says there's only one possible winner, and it...
View articleTig's done the math. He thinks Google's just-launched CPC model (coupled with its stealth technology) could eventually make many agency and sales func...
View articleWith the support of AT&T Wireless and other players, the privacy group looks to apply its seal program to the emerging mobile Internet industry. Read ...
View articlePeter landed his dream gig. He has some pointers for you to snag the perfect job, too. Read More...
View articleDynamics Direct gets a former hotshot exec, a top Web auto site gets a new face, and AtomicPR's client list keeps growing. Read More...
View articleAMR Research's quarterly survey results for the fourth quarter of 2001 show a planned increase in e-business budgets of 9 percent, up from 7 percent i...
View articleIt’s been nearly a decade since spammers and their enemies began evolving competitively. As with the classic cheetah/gazelle model originally formulat...
View articleAlthough reaching a doctor via a medical site would seem to make sense, a new theory says that approach isn't the most effective. Read More...
View articleA close examination of the online behavior of auto shoppers by Forrester Research found that the $1 billion that automakers, dealers and independent a...
View articleInternet advertising clutter? Web intrusiveness? Offline folks should get their own houses in order before throwing stones. Read More...
View articleThe news is mostly good, especially the part about CRM not being a complete disaster. Read More...
View articleU.S. retail e-commerce sales for the fourth quarter of 2001 totaled $10.043 billion according to the Department of Commerce, up 13.1 percent from the ...
View articleChallenges are just the nature of the B2B email marketing beast, but you can definitely make some moves to improve your campaign results. Read More...
View articleMany e-marketers say their online advertising objective is branding. But different kinds of branding objectives dictate very different strategic and t...
View articleTired of paying what they consider high fees to for-profit job sites, 25 companies, including IBM and Intel, launch their own career site led by ex-Mo...
View articleInternet unit posted significant year-over-year cushion of growth while its offline recruitment and employment advertising divisions suffered. Read Mo...
View articleUPDATE: FTC's anti-trust investigation into the two Web research firms' plans apparently helped scuttle the deal. Jupiter's stock price drops 74 perce...
View articleThe software giant debuts a small-scale, targeted campaign aimed at promoting its new focus to New York-area design professionals. Read More...
View articleThink B2B brands are a bore? You don't know one of the best corporate sites on the Web is about ball bearings. Yes, you read that right: ball bearings...
View articleMore than 50 percent of U.S. high schools are currently offering online courses or exploring them for the future, according to a study by IESD. Read M...
View articleIn a follow-up to the brand's Super Bowl spot, a sizable offline campaign -- complete with an elaborate mock-documentary -- will detail the former spo...
View articleUPDATE: The software giant is making its pitch to enterprise customers -- just hours after it was forced to respond to high-profile claims of a vulner...
View articleInterep cleans up on Web deals; Trilegiant buys Netcentives' patents; Amazing Media signs Excite.com. Read More...
View articleA study conducted by the Conference Board finds that internal disputes play a large role in major brands' efforts to move online. Read More...
View articleNearly 5.5 million British adults made online purchases over the Internet in the four weeks leading up to Christmas, a 12 percent increase from the 20...
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