The nation's No. 2 fast food chain continues its online marketing efforts, in a two-day promo in conjunction with recent marketing partner America Onl...
View articleContinuing its efforts to promote its expanding backbone -- and in the wake of financial concerns -- the telecom debuts a new campaign in global marke...
View articleIf you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future r...
View articleThe troubled online research firm continues launching Internet advertising products, with the release of its Advertising Planning System. Read More...
View articleA scrappy dot-com that beat the odds and survived believes in marketing, not advertising. Now, some of the rules have changed. SEO is getting tougher;...
View articleCox papers launch interactive ventures; TMP Worldwide gets a CFO; and niche travel marketer TripAdvisor gets its biggest client win yet. Read More...
View articleEver seen a deal where online media is thrown in for 'free'? Here's how to evaluate its real worth. Read More...
View articleJason believes dynamic screensaver technology is the killer app for communicating with your affiliates, customers, and employees. Read More...
View articleThe networking player's ads focus on security and reliability -- both especially hot topics in recent weeks. Read More...
View articleLookSmart creates a new sales VP role; About 's David Hills is handed an additional post; and Organic launches a motor sports Web site to herald NASCA...
View articleThe move gives the Alley-based firm increased distribution for its e-mail change of address service. Read More...
View articleAlong with bikini-clad babes on its new Girlfriends channel, male-focused Web network UGO rolls out ads that offer a full site within a site. Read Mor...
View articleArthur's found some pretty amazing parallels between analytic CRM and the world J.R.R. Tolkien created, populated by hobbits, elves, dwarves, wizards,...
View articleTargeting could be considered the Holy Grail of media online buying, such is its promise. That's why newcomers and old-timers alike are introducing ne...
View articleEXCLUSIVE: Continuing efforts to expand its services for marketers, the troubled online consultancy is striking out into online media planning tools. ...
View articleA preview of new Lycos products and services for searchers, subscribers, and site operators. Read More...
View articleThe film studio and the Diamond Trading Company take similar approaches in new campaigns, each of which represents a landmark for the respective brand...
View articleThe video’s in the mail. What to expect when email delivers commercials. Read More...
View articleDoubleClick eMail is a suite of email marketing products that provide a powerful, integrated solution to meet the challenge all online marketers and a...
View article24/7 Real Media offers a comprehensive suite of solutions and services for e-mail customer relationship management. Read More...
View articleGlobal corporate investment on mobile enterprise infrastructure will grow from $300 million in 2002 to $2.3 billion in 2005, according to Datamonitor....
View articleMobilocity, which provides m-business consulting services, said the combined firm would offer services in digital branding, communications strategy, W...
View articleFor corporate writers, the approval process is just another roadblock that must be hurdled. Susan shares tips for sailing over the barriers. Read More...
View articleWeb traffic to Olympic-related sites had its ups and down during the Games, but one thing seems certain: Nothing sends Olympic fans to the Web more th...
View articleLeapfrog Online makes two hires, Viant appoints a development strategist, and Antenna Group picks up four clients. Read More...
View articleThe embattled online retailer looks to offline media to improve sales. Read More...
View articleIf your marketing organization isn't firing on all cylinders, perhaps it's time for some do-it-yourself mechanic work. Read More...
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