The startup looks to play in the crowded field of site analytics providers, touting a novel solution and a new partnership. Read More...
View articleBlue chip brands take the Web seriously. No longer an experiment, the Web's an expected component of the mix. If only we could get standards and metri...
View articleLet someone else do the groundwork. Jeremy offers some rich media tips that are proven effective and the companies that provide the technology. Read M...
View articleTactics, psychology, and complexity -- why B2B email marketing is different (and why Debbie thinks it’s a whole lot more interesting) than B2C. Read M...
View articleInteractive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Rea...
View articleInternet properties with the fastest growing traffic during a May Sweeps month will get awards along with the design and content crowd, a move with 'a...
View articleCompelling offers and targeted branding campaigns could win over customers looking for wireless Internet products and services, a study by ConStat fou...
View articleWireless marketing campaigns may be fret upon by consumers. But they have their value provided marketers spend more time in understanding what their c...
View articleSMS is coming. Can U.S. marketers create persuasive text messages on tiny cell phone screens? Will American consumers accept them? Read More...
View articleThink CRM has to encompass your entire enterprise? In an ideal world, the answer might be yes, but in the real world that's not always the case. Read ...
View articleWith reduced budgets and smaller staffs, Internet and high-technology marketers are spending more of their time focusing on short-term goals during th...
View articleThe new MarketView Web-measurement reporting system features tracking based on content and branding, and lets companies perform business-driven compet...
View articleAltaVista makes two sales appointments and Restoration Hardware chooses a vendor to build its e-commerce platform. Read More...
View articleThe offering is prompting new speculation over how the Gray Lady's interactive division might convert paying customers, or promote advertisers. Read M...
View articleWhich numbers are important, and what should you do when you've got them? Read More...
View articleIn another validation for the newest interactive media formats, the automaker is once again turning to interactive TV, rich media and wireless ads dur...
View articleA resurrected version of the once-popular e-mail newsletter service will be used to promote the marketer's other properties. Read More...
View articleIt's a numbers game. If your site isn't earning as much as you think it should, here are tools to boost and leverage your traffic. Read More...
View articleIs your agency opting for inefficiency when it makes your media buys? Here's how to tell, and what to do if it is. Read More...
View articleFirms are focusing more on ROI than competitive positioning, but findings indicate that marketers worry about successfully bouncing back when the econ...
View articleThe British have demonstrated a voracious appetite for interactive technologies such as the Internet, e-mail and instant messaging, according to a rep...
View articleYet another acronym: RFM. The principal for identifying your most lucrative customers isn't a new one (except to the online world). Here's how it work...
View articleSurfers hate them so much, they'll pay to block them. Now, a study says users really aren't that bothered. Do pop-up ads tarnish a brand or elevate aw...
View articleExcite signs on with Engage; OPA grows membership; Perrier taps Byte for site. Read More...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleWill iTV be a prime-time sensation or as ho-hum as a warmed-over rerun? Will marketers have to invent new models or repurpose what they're already doi...
View articleMore European households will be watching digital TV than will be using the Internet by 2006, according to Jupiter MMXI. Read More...
View articleAsk questions. Expect answers. Don't settle for the geese, the salmon, or 'bidirectional change propagation.' Read More...
View article