Avenue A appoints Jack Sansolo to its board; Mobliss moves to a bigger office and gets a new VP of sales; Business 2.0 grabs a new director of marketi...
View articleYahoo furthers its goal to make money as it sets up an 'IMVironment' for the online stock trader. Read More...
View articleThe move continues efforts by online ad players to eke out billings by honing in on particular industries. Read More...
View articleWe'll admit our email bias -- but email isn't always the beginning and the end of the mix in marketing media. Here's a look at how some other options ...
View articleEver heard of a cake sandwich? Learn how one goes about making one, and sample the tasty interactive marketing tidbits Eric serves up in today's colum...
View articleQ1 2002: The State of Internet Advertising. Not only is it integral to the mix, for an increasing number of traditional advertisers online is a standa...
View articleAnsell Healthcare's effort seeks to educate consumers and to push its product. Read More...
View articleThe proposed deal would clear the firm of the class-action suits filed against it starting in January 2000, after the company announced its now-scrapp...
View articleWhy do businesses spend a fortune enticing people to become customers, then shun those same people once they are customers? The causes -- and the cure...
View articleThe travel industry is going to have to step up its customer service efforts to regain consumer trust, according to a survey from Jupiter Media Metrix...
View article.Com Marketing hires a traffic and production manager; RBI goes with DART for ad serving and e-mail; and LastMinuteTravel doubles its marketing force....
View articleIn its first major effort since the merger that forged the company, 24/7 Real Media takes to the trades. Read More...
View articleYou can measure some aspects of your promotions, but do you know if your brand message is getting through? Read More...
View articleA long-dreamt-of customer data management tool appears to be gaining traction. Read More...
View articleAmerica Online signs another incentives marketer eager to reach its subscriber base. Read More...
View articleSo, you’re ready to test your email marketing campaign. What variables should you consider changing? Read More...
View articleFresh off positive results from its last quarter, the PDA maker is again promoting its devices as hip, trendy and versatile. Read More...
View articleDon't get out those poison pens just yet. Flash intros still suck, but Flash itself has come a long way in the last year. Read More...
View article.Com Marketing grabs seven new clients; TMP Worldwide appoints two to top ad roles. Read More...
View articleTwo made-for-TV events, the NCAA basketball tournaments and the Oscars, had an effect on where Internet users went online in March. Read More...
View articleAccepted wisdom in American business: Offering consumers more choices will make them happier. Researchers at Columbia and Stanford Universities found ...
View articleYou hit the ’send’ button, and your campaign comes back marked ’return to sender.’ Why email bounces -- and what to do about it. Read More...
View articleAOL extends Overture contract while talks continue; Return Path, AccuData America strike deal; Xpedite enhances tool. Read More...
View articleA small site rents vacation houses in Italy. Can it get personal with its existing technology? Jack says: Yes. Read More...
View articleSony shills online in 'Spider Man' promo; Switchboard launches upgrade; L90, eUniverse formalize divorce. Read More...
View articleHave low-rent advertisers ruined the pop-up format for legitimate marketers? Tessa offers some guidelines for using the format responsibly. Read More...
View articleExpedia signs a marketing deal with Delta Air Lines, which last weekeliminated many base commissions in a move that hurt mostly the smaller players. R...
View articleThe wireless ad firm launches a service for marketers to connect traditional ads to mobile phone-based interactive creative. Read More...
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