Despite what you'll hear from some industry pundits, the CRM craze has officially come to an end. Read More...
View articleRather than competing with mainstream media for ad dollars, the Web might serve as a valuable add-on to traditional media buys, according to findings ...
View articleOverture's Ryan promoted to products head; 24/7 Real Media adds AccuWeather.com to client list; Yesmail makes four appointments to management team. Re...
View articleShouting and blasting. Is that any way to nurture a relationship? Read More...
View articleCash-strapped online researcher Jupiter lands $8.5 million from its former suitor and current courtroom adversary. Read More...
View articleDoubleClick and Information Resources release another study in the industry's growing body of favorable research. Read More...
View articleMarketers that used e-mail promotions and other online advertising methods found a positive impact on sales, customer retention, and brand awareness. ...
View articleUPDATE: The Web portal points to a reconfigured business model, and raises guidance for the year. Read More...
View articleDataquest found significant industry growth but a TDWI study revealed that almost three-quarters of companies have not yet deployed a CRM solution. Re...
View articleGuest Viewpoint: Ian Oxman of RappDigital Innovyx offers a 5-step method to help you expand your customer list with e-mail addresses. Read More...
View articleIn a break from tradition, the paid search leader will deliver its listings to in a deal with the computer-maker. Read More...
View articleBy trying to become an upsell machine, Yahoo! is becoming less like a media company and more like a direct marketer. Read More...
View articleClickZ's cofounder and erstwhile publisher looks at an online publisher getting the free-to-fee thing right. (And it just happens to be our parent com...
View articleDisney to launch new ad format; eUniverse inks wireless content deal; MMA study suggests mobile marketing is effective. Read More...
View articleYahoo! fills HotJobs' top post, recently vacated by Boylan; Gregory FCA Communications is acquired from U.S. Technologies. Read More...
View articleYou're marketing your entire business. If something's not working, do you fix the symptoms or cure the disease? Read More...
View articleWhy do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...
View articlePlenty of response to your email but next to nothing in sales? One marketer fixed what wasn’t working -- and boosted conversions 800 percent. Read Mor...
View articleJack learned -- the hard way -- customers may think you're personalizing content when you're not. Read More...
View articleMany e-businesses will make the most of what they have, rather than buying new, cites a Forrester survey. Read More...
View articleValueClick hires a former DoubleClick exec as vice president of Eastern sales; AltaVista picks up AOL Time Warner's ex-brand manager; Freestyle Intera...
View articleSavvy publishers know advertisers want branding solutions, not just impressions. They are creating products that deliver solutions to brand advertiser...
View articleWant customer metrics? ROI measurement? Effectiveness models? Think again. Read More...
View articleThis young, mostly urban demo has $425 billion in annual purchasing power. Is the Net giving them what they want? Read More...
View articleMake your site stand out by engaging your customers in a dialogue. Read More...
View articleThe FTC and a number of state and Canadian agencies declare war on deceptive spam with 63 law enforcement actions. Read More...
View articleCommunication between your company's employees may seem trivial, but it's as critically important as outbound messaging. Read More...
View articleWorldwide spending on ASPs should experience steady growth, reaching nearly $20 billion in 2006, according to a report by IDC. Read More...
View article