Dee-Ann LeBlanc examines the next generation of Dmail: NetWin’s SurgeMail. How does it live up to its venerable predecessor? Read More...
View articleGuilty pleasures. We all have them. If your repertoire includes F**ked Company, you needn't feel too guilty. Just bear in mind it's often better to ha...
View article...and what's so sacrilegious about advertising on blogs, anyway? Read More...
View articleFrom rich media to ad serving to e-mail, Bluestreak aims to providefull service. Read More...
View articleSharpe Partners relaunches Minute Maid's Web site; PinPoint Media clients migrate to MOJO; Respond.com changes its name to Respond Networks. Read More...
View articleA huge spike in file-sharing sites and another big lawsuit shouldn't deter businesses from using the collaborative networking technology. Read More...
View articleThe agreement also calls for Nielsen//NetRatings to provide data that will be integrated into DoubleClick's technology products. Read More...
View articleLetting people in on a little inside dirt is an excellent (and cost-effective) way of generating buzz. Read More...
View articleEmail marketing is hot. So were banner ads, once. This time, marketers can act to save the value and integrity of the medium. But they’d better hurry ...
View articleThe outsourcing trend gains momentum with IT, HR and facilities management leading as the top farmed-out business functions. Read More...
View articleSelling out an event is not about sending out email; it's about planning a solid, integrated campaign. Bryan offers some tips for a successful confere...
View articleAs competition heats up in the struggling online brokerage space, Schwab's player goes after less-active traders. Read More...
View articleWhen one company switched from direct mail to email to promote its seminars, its costs were cut in half while attendance soared 240 percent. Read More...
View articleNothing is forever -- including personalization. Even loyal visitors' personal preferences change over time. How's your site handling this? Read More...
View articleOffline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. Read More...
View articleOffline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. Read More...
View articlePartnering with a healthcare market researcher, online metrics firm comScore looks to expand. Read More...
View articleANALYSIS: While losing the AOL deal may be wounding its stock price, Overture is focusing on its strategic plans of pay-for-performance rather give in...
View articleThey might not be flashy, but online classifieds are the fastest-growing segment in a rebounding Web advertising industry. Read More...
View articleValueClick's Michael Laur to assume Western sales post; Eyeblaster opens an office in Europe; FindWhat.com appoints a VP of strategic planning. Read M...
View articleThe Web can't appeal to human senses like a real-world retail store can, which hinders upselling and impulse buying. Martin finds evidence this is cha...
View articleThey might not be flashy, but online classifieds are thefastest-growing segment in a rebounding Web advertising industry. Read More...
View articleCyberlogtech provides e-marketing solutions and a self-managed permission-based email platform called Powered E-Mail. Read More...
View articleThings are getting out of hand! Pop-unders were one thing, but their latest incarnation is outright evil. Read More...
View articleAdWare Systems in agreements with three new communications firms; Agency.com in deal to develop portal for S-B Power Tool; MindArrow Systems to provid...
View articleDeals with Viacom and Ziff Davis Media highlight a renewed advertising push. Read More...
View articleForrester Research indicates that banking profits will be found online, yet many European financial firms can't break free from branches. Read More...
View articleSolbright tapped by SportsLine.com for ad sales and production; L90 to manage New York Daily News consumer databases; Point.Roll hires James Lavelle a...
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