Nonprofits online: Raise money for your cause and earn donors' trust. Read More...
View articleFifty percent of marriages fail; 90 percent of brand marriages fail. Why? Read More...
View articleWith wireless devices such as mobile phones approaching critical mass, GartnerG2 expects U.S. consumers to begin adopting such devices for wireless fi...
View articleAdvertising is an important revenue channel -- but it's not the only one. Content sites must seek alternative sources of income. Read More...
View articleGOT Corporation’s Campaigner products enable organizations to have highly personalized one-to-one email dialogues with their customers. The Campaigner...
View articleShopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Re...
View articleIt's easy to be a reporter in good times. Stories just bite you on the butt and say 'we're here.' It's tougher to find the good news in hard times. Yo...
View articleRestoration Hardware taps an agency for creation of its new online identity; Deutsch LA makes a top hire in its Los Angeles office; and breatheinterac...
View articleUPDATE: Taking advantage of a buyers' market, the Westlake Village, Calif.-based Internet ad player acquires the Marlborough, Mass.-based affiliate ma...
View articleL90 ousts its CEO and CFO, as an SEC accounting investigation derails the $50 million merger. Read More...
View articleViral marketing isn't just a consumer phenomenon. Your most passionate corporate customers can prove to be your company's infectious advocates. Read M...
View articleEXCLUSIVE: Deutsche Telekom will phase out the MobileStar and VoiceStreamWireless brand names and unify its offerings through an integrated service pl...
View articleYou asked for more about email. We're happy to oblige. Read More
View articleThe embattled ad player exits Latin America -- again. Read More...
View articleWith its ad revenue outlook for the year still deteriorating, the tech publisher may be headed for a bankruptcy if it can't buy more time on existingc...
View articleDisney will host a special sweepstakes site and Mazda-related content site, designed to encourage test drives. Read More...
View articleSure it's inexpensive and more flexible when compared to traditional telephone service, but is using the Internet for voice applications ever really g...
View articleThese days, media buyers are often called upon to persuade a little. Here's how to jump that hurdle and get to the fun part. Read More...
View articleYahoo! fills a top communications role; an L90 co-founder and board member steps down; and MindArrow adds three to its executive team. Read More...
View articleStop. Before you hit ’send,’ make sure that email to your colleague is delivering the message you intend to convey. Read More...
View articleWhen repurposing television or theater ads for the Internet, take some simple steps to adapt the creative to the environment. Read More...
View articleWorldwide B2B e-commerce will total $823.4 billion by the end of 2002, eMarketer found, and the strong growth will continue through 2004. Read More...
View articleHow much of a benefit is co-branding, really? In this series, Martin defines the topic, looks at the hype and the reality of co-branding -- and define...
View articleThe New York-based e-mail change of address firm gains a major channel to beef up its database. Read More...
View articleBroadband Internet usage outpaced narrowband usage for the first time in January 2002, according to Nielsen//NetRatings, as broadband surfers logged 1...
View articleThe former bad boy of Internet advertising proposes 'best practices' governing ad-supported software and pop-ups. Read More...
View articleAs the rising tide of spam threatens to swamp email recipients and drown out the messages of legitimate marketers, some are hoping that the government...
View article