The bottom-feeder advertising becoming increasingly visible on the Web poses a risk to everyone in the industry. Read More...
View articleA recent purchase opens the door for Google to pursue a strategy that many have talked about before -- but never implemented successfully. Read More...
View articleThe troubles being experienced by some broadband providers aren't indicative of the future of broadband, according to a report by Jupiter Media Metrix...
View articleThe use of the Internet to pay bills is growing, but so is the use of several electronic payment methods. A survey by the Yankee Group found it's the ...
View articleDespite a weak outlook for advertising dollars, AOL nets 5 percent growth in ad and commerce revenues. The number also helps explain AOL Time Warner's...
View articleThis book alleges a growing ineffectiveness of marketing -- and a vastly different approach to finding an alternative. Read More...
View articleIn economic times like these, you should look to your existing customers for revenue. They already have a relationship with you. You spent money to fi...
View articleThe move could help nudge media buyers online, by making Web inventory more comparable to television. Read More...
View articleWarning: The following article contains material potentially hazardous to your health. If of a conservative or risk-averse nature, please consult a br...
View articleIn a deal with Silicon Alley-based ActiveBuddy, Keebler launches the Cheez-It Game Day sweepstakes via the SmarterChild instant messenger bot. Read Mo...
View articleGrab your joystick and hold on tight, because a promising new marketing medium is emerging, and it shows all the signs of delivering an intense ride. ...
View articleUnprecedented marketing campaign for new software to include AOL Time Warner assets with extensive online, broadcast and retail promotions. Read More...
View articleWith an offer to buy an e-mail marketer, the Dallas-based firm continues to see a lucrative market in Web services. Read More...
View articleYou want to ensure your project succeeds. Youwant it to be cost-efficient. OK, then you need a new and better management method. Read More...
View articleAs ad dollars remain scarce, two of the biggest players in online media trade veiled jabs over who's the real industry leader. Read More...
View articlePeople may think they want unlimited choices, but what they really want is for Web site designers to make decisions on their behalf. Read More...
View articleEXCLUSIVE: The German firm, which provides a service to Web sites that allows them to block the ad blockers, said that it would be releasing a more se...
View articleInternal squabbling in the client company often makes for big problems in a marketing effort. Rather than dueling at high noon, smoke a peace pipe wit...
View articleUPDATE: Traditional and online direct marketing made up a whopping 40 percent of revenue, vindicating CEO Ryan's much-touted efforts to beef up the fi...
View articleWhat's make or break for your CRM implementation, and what's icing on the cake? Last week, I discussed what you want. This week -- what you need. Read...
View articleAudible.com, trying to be heard above the roar of the crowd, signs a marketing pact with Cyberian Outpost. Read More...
View articleOnline advertising buyers and sellers need to invest time and effort to understand the various methods of targeting Web ads -- and learning which ones...
View articleUPDATE: With streaming media, interactive TV and Web site sponsorships, the Viacom network's new marketing arrangements around its reality program fra...
View articleAs we head into the critical holiday season -- when underdelivery can mean the difference between making sales goals and falling short -- preventing p...
View articleLearn from the University of Dayton how to grow an email list responsibly -- and on a shoestring budget. The key? Enticement. Read More...
View articleIn the third part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the pros and cons of sending HTML vs. plain-t...
View articleThe security of just about everything is now under a microscope, and that includes everything from customer data on consumer-facing Web sites to wirel...
View articleIn a move similar to that made by iXL several months ago, the New York-based interactive shop is decentralizing management, and restructuring to mimic...
View article