In these difficult times of belt-tightening, you may think you know the tried-and-true ways to slash costs -- but the most obvious ways may be fraught...
View articleBecause it could make the process of typing on a small keypad obsolete, voice recognition technology represents a big step for wireless Internet provi...
View articleMSN, First USA Promote co-branded Visa Card; Catalog Marketing Services acquires Prefer Network; Cybereps to represent AccuWeather.com. Read More...
View articleHow is advertising going to regain its relevance in the face of the tragic events that have shaken the very core of our culture? Read More...
View articleCould there be a manual -- laying out steps one by one -- to teach marketers how to lead consumers down the path to conversion? Well, it's not so simp...
View articleMost reporting software gives users what technology can tell you rather than what you want to know. The difference is an order of magnitude. No one ha...
View articleThe added placement beyond the current search listings on Search.com comes just in time for FindWhat.com. Earlier this year, the company signed a majo...
View articleAmid a major retraction in across-the-boards advertising, groups like Unicast report greater attention from traditional advertisers. Read More...
View articleToday's decreasing ad budgets, shrinking agencies, and bankrupted media vendors add specific tasks to our responsibilities as we fulfill the role of d...
View articleMany affiliate programs based on cost-per-click programs try, but fail, to penetrate niche markets and, instead, generate volumes of worthless, possib...
View articleAmulti-million dollar push to promote Hewlett-Packard's infrastructure business debuts in the wake of its announced acquisition of Compaq. Read More...
View articleAlexis Gutzman gives an in-depth walk-through on how to start your own newsletter. Part one of a multi-part series. Read More...
View articleThe online trading industry is losing established investors faster than it can replace them, according to a study by J.D. Power and Associates, which ...
View articleDespite having been around for two years, the technology is only starting to take off. Read More...
View articleCRM software and specialty consulting practices have announced earning downturns and layoffs as corporate clients postpone, re-scope, and cancel CRM i...
View articleThe company's new Mezzo division will serve as a centralized sales channel for the portal's mish-mash of online marketing initiatives in an effort to ...
View articleIf any good came out of the recent terrorist attacks on this country, it was the galvanization of America. Imagine what could happen if that collectiv...
View articleMore and more search engines are using link popularity as a ranking criterion. How do you determine your link popularity, and what can you do with tha...
View articleThe contracting ad market has forced the niche-topic portal to shave its workforce again and detail plans for a big jump into the e-commerce space. Re...
View articleThe central question is this: How does an affiliate program manager provide members of his or her "sales force" with the tools and support they need t...
View articleThe nature of work has changed forever. Again. So Chris reviews how it used to be in the good-old days and offers some helpful rules on how to work sm...
View articleUncertainty is driving down consumer spending, causing clients to pull back ad budgets and making all of us reconsider our long-range plans and corpor...
View articleBefore wireless carriers can convince consumers to subscribe to wireless Internet services, they must first demonstrate they can handle voice service....
View articleDSL has proven to be the most successful broadband access technology, and it stands to gain new users as it develops applications such as digital tele...
View articleUPDATE: The cash-strapped broadband Internet service provider says its Web marketing subsidiary isn't in its long-term plan. Read More...
View articleThe troubled e-commerce company, bought out by its founder, launches a new marketing campaign aimed at competing on the price front. Read More...
View articleWith stock prices falling, jobs being cut, and salaries being renegotiated, even some of the world's most-recognized brands are struggling. In this at...
View articleCreating a new and successful email marketing campaign on a regular basis is more science now than it ever has been. And not exactly an easy job. Whic...
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