The continuing saga of the great metrics challenge... continues. This week, one of our neighbors from the North (where they've actually adopted the me...
View articleYou and I decide to get into showbiz -- maybe movies, where the money is. We find investors, buy great real estate for the studio, buy the latest equi...
View articleAll things, even down cycles, must come to an end. It's now time to consider where you should be putting your technology and business-improvement doll...
View articleFew American seniors go online, but those that do are fervent users of the Internet who rely on e-mail to keep them in touch and use the Web for healt...
View articleConsumers are seeking fast-loading sites, not necessarily elaborate Web experiences -- and ignoring that desire can even hurt Web sales and marketing,...
View articleA study by the IMT Strategies, the Direct Marketing Association and the Association for Interactive Media blasts some long-held assumptions about onli...
View articleBanks offering online services report that only 5 to 10 percent of their customer base use such services, eMarketer found. This means that, for many f...
View articleThe award-winning design and services firm had deep expertise in rich media and animation when parent company Change Technology Partners bought it in ...
View articleIt's back-to-school time, and that means books, lots of books. But memories of all that homework shouldn't scare you off. Some books, even if all abou...
View articleThe effort aims to merge digital media production with management tools, in a bid to capture a greater share of the advertising and television product...
View articleGreater-than-expected losses are prompting Swiss ad sales giant PubliGroupe to rethink its U.S. online operations, particularly its New York-based ad ...
View articleYou've likely noticed the reports about partnerships and strategic alliances amid the all the news of stocks plummeting and layoffs. That's because wh...
View articleYou’ve been searching for that perfect email marketing technology, and you’ve finally found it. It’s a beauty, with sophisticated segmentation, dynami...
View articleThrough a deal with San Francisco-based Adgility, the industry leader is poised to offer an all-in-one product for online ad planning, buying, serving...
View articleMany online planners have experienced that sinking feeling when they call the client and find out that a meeting took place between a media vendor and...
View articleThe deal will have the sports network's Web site promoting a number of key Microsoft initiatives, such as Passport and Windows Media, and combined ad ...
View articleFor at least the last nine months, the industry consensus has been that the future growth of online advertising will come from established (non-dot-co...
View articleU.K. Internet users lead the market for online banking in Europe -- a market that Datamonitor predicts will consist of 75 million consumers using PCs ...
View articleSome users don't care whether search results are labeled. But that doesn't negate the need. Users deserve to have disclosure as a feature -- in the sa...
View articleJeremy's previous article was a quick overview of a few new and exciting things going on out there. There was too much to write about, though -- and t...
View articleDespite efforts at securing new cash, the storied European division of 24/7 Media is no more. Read More...
View articleYou want to start email marketing, but the operations folks want the new relational database to be complete first so that all the data is in a single ...
View articleHow effective are banner ads in brand building? Can they really work? It depends. But if designed well, banner ads intended for branding can in fact c...
View articleIt's a mixed bag from the online advertising industry-watchers at Merrill Lynch: based on promising quarterly reports from some companies, the investm...
View articleThe largest media players are helping to weather the storm, even as Blodget and company report a longer recuperation period. Read More...
View articleYou've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and L...
View articleIn most media, direct marketers and brand advertisers are separated. On the Web, no such separation exists. When the Web ad market collapsed early thi...
View articleDespite winning a recent contract with DirecTV, the company's U.K. division and its iTV practice have shut down. Read More...
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