A self-referential online advertising push is focused on translating the distiller's prized offline brand onto the Web -- and might just help the onli...
View articleThroughout this summer of Web discontent, Dana has received a steady stream of notes from entrepreneurs pushing new Web ideas designed to make money, ...
View articleProduct placement online is a complex problem, and few have solved it. It's also a perfect example of what online metrics should help us do -- put the...
View articleAs expected, the Web analytics firm rebrands products it acquired in January. Read More...
View articleEvery company understands the competitive value of superior customer service, but many underestimate the level of effort and resources required to kee...
View articleThe number of financial institutions using online business banking is expected to more than double within one year and more than triple by 2003, accor...
View articleThe mobile Internet access market will cater to 136 million people by the end of 2007, thanks to the increased mobility of the workforce and the intro...
View articleTwo types of companies exist online: those that test -- and those that lose money. The big challenge with affiliate programs is to find out what works...
View articleDespite the cloudy future of wireless, the languid economy and a revolving door of entrants in the market, global PDA retail revenues will increase fi...
View articleAOL Time Warner's "other" online brand will promote a new program on sister property The WB network -- and plug its own free, Web-based e-mail service...
View articleIn the radically changed world of Internet publishing, profits are scarce and aggressively sought. Sponsored search has become a lucrative business --...
View articleMarketers who want to capitalize on the future of the Internet must take advantage of the more than 65 million youths between the ages of 5 and 17 wit...
View articleThrough a deal with PlanetOut, the airline continues a trend of traditional advertisers targeting the big-spending niche audience. Read More...
View articleIn the third of a three-part series, Stephen discusses in more detail the various customer design points that influence management practices and inves...
View articleIt's proven its mettle as a method for trading pirated music, but now it's time for peer-to-peer networking to find some applications for the business...
View articleIn part 2, Martin offers five more questions for an online self-examination. If your answers are yes to all of the questions, your brand is well on it...
View articleTwo troubled interactive shops aim to become a profitable firm, able to compete with big-name offline consultancies. Read More...
View articleA Computerworld survey found that IT workers are satisfied with their salaries, but want more challenges and more training. Maybe that will increase t...
View articleThe Chicago-based online incentive marketer could nab some much-needed cash, but cedes a chunk of its independence -- and its CEO. Read More...
View articleTruly customer-friendly organizations make the customer experience a high priority. They build e-commerce sites around the customer's shopping and buy...
View articleA niche buy by a leading jeans manufacturer demonstrates AOL Time Warner's ability to reach out to specific demographics, execs say. Read More...
View articleAs a marketer, you may feel your relationship with your IT department is strained. As for your email marketing efforts, the IT department -- not the m...
View articlePeople will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...
View articleMarketers who fail to measure online branding will miss the real value of digital advertising. The actual return on investment from online advertising...
View articleBuilding a relationship takes time. Shoving some tech-heavy customer relationship management application at your customers is more likely to push them...
View articleNew York-based 3D software outfit's media player gets a big role in upcoming versions of AOL's service. Read More...
View articleThe business the paid search listings player acquired asAuctionRover.com last year is independent again, after a change in focus. Read More...
View articleThe problem's pretty simple: The average user on the Internet is not buying a product on his or her first visit -- and, in most cases, subsequent visi...
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