The studio aims to fill the house using Web media and online-offline contests for upcoming films "Moulin Rouge" and "Planet of the Apes." Read More...
View articleIt started out innocently enough in a typical suburban middle-class setting. Peter saw others doing it. He tried it. And he was hooked. He made it par...
View articleWhat does the search engine landscape look like now, and what services should be included in a good search engine positioning campaign? Starting this ...
View articlePotential suitors for the division are plentiful, as the ad networkcontinues to reorganize to conserve cash. Read More...
View articleAiming to persuade global audiences to make online purchases with its cards, the payment services giant renews and expands a previous deal with the Sa...
View articleCRM has moved from concept to reality, but market maturity is still pretty far away, according to a study by The Data Warehousing Institute that found...
View articleThe University of South Africa has partnered with FrontRange Solutions to introduce students to the discipline of CRM. Read More...
View articleRetailing concepts are dramatically challenged every decade. Even though retailers have won the first three rounds of the latest fight, they can't res...
View articleFollowing its "A.I." campaign, Warner Bros. continues to throw sizable resources behind "stealth" movie promotions on the Web. Read More...
View articleFolks, looks like we have a fight on our hands. The newest addition to our columnist family has declared war against... ClickZ. But since he's now a p...
View articleUntil the Web, media measurement has been more artistic statistic than scientific exercise. Still, finding ways to express interactive advertising's i...
View articleTechnology companies attempting to acquire business customers in our current climate face incredible challenges. A thoroughly compelling business case...
View articleDo we want to be able to compete on Madison Avenue again? Will we be able to compete against print, broadcast, and cable on an equal footing? We will,...
View articleAs the rich media e-mail marketer continues its management shifts,new CEO Yoakum says the company remains in financial trouble. Read More...
View articlePepsid to debut new site, contest; GoTo appoints new board member; mediadome finds traction with "super browsers". Read More...
View articleMost start-ups have at least one thing in common -- the need to acquire new customers. Can you, like zipRealty.com, add more than a thousand registere...
View articleUnlike on the Internet, where banner advertising commands the lion's share of marketers' energy and budgets, advertising on wireless platforms will ne...
View articleBanner ads are expected to decline as a proportion of the total online ad market in Western Europe, according to the Yankee Group. And it looks like i...
View articleB2B buyers look at private trading networks as a chance to build relationships, perhaps that's why more than 25 percent of B2B executives surveyed by ...
View articleMaintaining growth and building profitability have become the top focus of CEOs at North American technology companies, according to a survey by Deloi...
View articleA new campaign aims to drive attention from the breakfast table to the Web -- and ultimately, to the silver screen. Read More...
View articleBut banners and e-mail marketing will become lessimportant in the marketing mix, according to the Yankee Group. Read More...
View articleHuge numbers of U.S. corporate users are using their cellular phones forvoice communications, not data transmission, Meta Group reports. Read More...
View articleDo you believe in the future of email marketing? If faith and intuition aren't enough, there's data out there for you to pore through. Either way, the...
View articleAn advertising effort, designed by Mad Dogs & Englishmen, aims to convince wannabe writers to submit work to AOL Time Warner's publishing division...
View articleOnline music is heading out of the courts and into the market. Finally. The bad news: For now, the labels hold all the cards. The good news: The searc...
View articleThe quality and amount of content are major factors in the success of a site, because it's the content -- text, photos, and illustrations -- that help...
View articleThe Atlanta-based incentivized surfing play finds a buyer. Read More...
View article