In a world awash in information, consumers are bypassing traditional media and going directly to corporate Web sites for information. Here's how to me...
View articleThese are pretty tough times, especially for those attempting to make IT investment decisions. Luckily, Philip has a clear plan of action, regardless ...
View articleDigitas wins B&N; Modem Media cuts; Lance, Inc. names Web shop. Read More...
View articleThe performance advertising age has only just begun. And if you're a classically trained marketer having a hard time adjusting to the dynamics, Joel's...
View articleIt was a great party while it lasted. Now get over your hangover, take a reality check, lower your expectations, be flexible, and go for the cash. Rea...
View articleHow is Bill Gates anything like Fidel Castro? According to Dana, there's a big advantage to starting your career young. Read More...
View articleThe consumer goods giant will get special links, co-branded content, and help in Web-based CRM and marketing promotions. Read More...
View articleDelirium Corporation and CyberTouch (Asia) Pte. Ltd. have merged to form what company officials claim to be one of the largest e-business solutions fi...
View articleWeb surfers are more likely to give up information and buy from sites that offer customized user experiences, according to the findings. Read More...
View articleThe deal enhances the Web loyalty firm's offline footprint with broadened marketing and point-redemption opportunities. Read More...
View articleA Web designer looks back at sites designed for high-tech clients, lamenting excesses of the IPO craze. Now that it's over, the persistent programmers...
View articleExecutives at the e-mail marketer said clients' pull-back, and increased demand for performance-based deals, muddy its outlook. Read More...
View articleMany online B2C operations came under fire and then went under, period, for extravagant spending on marketing. But while B2C spending was overblown an...
View articleRadioShack.com, MLB in online merchandise promotion; Subaru debuts pro rally racing site; streaming audio usage up. Read More...
View articleHow does traffic arrive at your site? Which users make up that traffic? How do users interact with your site? And what are the results of their visits...
View articleThe dairy goods giant aims to promote its goods through the Alley-based Web publisher, continuing a trend by retail and CPG companies to avoid banners...
View articleAOL to promote "West Wing"; NestleUSA and Allrecipes.com team; Amicada lands Fuel NA. Read More...
View articleRecently appointed CEO Formant's new broom sweeps clean, as the Web shop taps new talent, rejiggers its operations and says it doesn't want to be cons...
View articleOnline purchasers are more likely to spend at Web sites offering personalization, according to survey by Cyber Dialogue, but research by Cahners In-St...
View articleAre you a victim of the search gap? According to Danny, you could easily become one if you haven't been considering what happens to your visitors afte...
View articleIf the mantra of offline business is "Location, location, location," the mantra of the advertising-supported content site needs to be "Efficiency, eff...
View articleTo date, online media has tried to replicate the structure and processes of the major dailies. The harsh reality is however, that many publishers more...
View articleThe Magnificent U.K. Seven are getting ready to ride off into the sunset, their mission over. They've shared their hard-won experience and dispensed t...
View articleHow do you create a marcom program that explains that quirky little black box on your television without relying on a store salesperson to close the d...
View articleWireless carriers are eager to recoup the money they've spent building wireless networks, and while m-commerce, mobile entertainment and location-base...
View articleDoes your product or service fit your prospect's needs? Has the prospect committed to making a purchase within a reasonable time frame? Has the prospe...
View articleMaybe it was all the bad publicity surrounding poor customer service, or maybe it's a step toward profitability. But whatever the reason, eMarketer fo...
View articleFreeRide is taking the summer off to rethink its business model, while other players in Web loyalty also try to contend with the sector's difficulties...
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