Despite a slow start, is China poised to win the online race? As any punter will tell you, appearances can be deceiving -- it's the numbers that matte...
View articleThe women-oriented Web site continues its efforts to attract offline advertisers, as some in the industry are questioning whether community-oriented b...
View articleThe statistical term "correlation" has found its way into popular business language. Often, though, no measurement of correlation has actually taken p...
View articleSkyGo Opens NYC Office; K2 and WebCriteria Ink Deal; Creative BubblePops Out of iXL. Read More...
View articleHow can you tell the writers from the wannabes? According to Susan, there are some fairly simple ways to test the creative juices. Read More...
View articleThe raw data coming off any sizable Web site is so copious, so unmanageable, that analysis paralysis is sure to set in unless you first take the time ...
View articleAn interactive shop does pretty much what a traditional agency does, right? Hardly. The Internet is a special animal. So what is it about it that make...
View articleThe Internet is rapidly becoming the communication channel of choice among wealthy Canadians, but it has not replaced the role that human beings play ...
View articleThe mobile technology firm took the wraps off its MATCH product, designed to help carriers squeeze more revenue from their subscriber bases. Read More...
View articleThose who use the Internet frequently for health-related purposes are two to three times more likely than infrequent users to take action that affects...
View articleCompeting for offline money isn't going to be any picnic for online media. But find out why Dana believes Unicast is the exception. Read More...
View articleThe world's largest fast food company names an interactive agency of record, in an effort to consolidate its Web marketing work. Read More...
View articleLet's face it, we're in a business that has thrived by capitalizing on people's inadequacy and self-doubt. But now, we capitalize more and more on peo...
View articleDid you miss this year's "Booze Cruise"? Well, after a look inside Joel's AffiliateFORCE/2001 journal, you'll want to book your passage for next year'...
View articleA Nielsen usability study finds that PR sections lack facts, information, and points of contact for journalists. Read Len's recommendations on how to ...
View articleRevenues plunged at L90, while ValueClick beat the Street -- as CPM-based deals continue to feel pressure in the weak ad market. Read More...
View articleThe sudden rush to register domain names for new businesses or to protect existing trademarks has come to a screeching halt, according to a report by ...
View articleThe week that was in the Australian Internet industry - virtual communities searching for a merger partner, how to sell $200,000 worth of Chilli, the ...
View articleSome clients' sites have the potential for hundreds of links, others the potential for fewer. But Eric shows us how almost every site has linkable con...
View articleYou've got scads of names in your database. Multiple newsletters that promote your brand and products. Proven success in sending out offers to your ma...
View articleBanners have their place in the marketer's toolbox, as does email. Using either alone, you can get the job done. But why settle for solid when you can...
View articleDespite the proliferation of Web sites, many don't work well enough to drive e-business success. Why so many breakdowns on the information superhighwa...
View articleNever drive angry -- you already know that. Well, getting angry on the information superhighway is a risky business, too. If you lose your temper and ...
View articleThe Interactive Advertising Bureau Rich Media Task Force will be setting industry-wide standards, but it's excluding rich media technology companies f...
View articleThe fall of the dot-coms isn't so much an indication of the inability of the Internet to be a viable sales or communications medium -- it's an indicat...
View articleDespite some high-profile problems at fixed wireless providers such as Winstar and Teligent, research by The Strategis Group found enormous potential ...
View articleWhile Internet usage has grown steadily among financial professionals, significant barriers to a truly electronic corporate finance environment still ...
View articleGuerrilla marketing got the better of IBM when Chicago policediscovered the company was behind a wave of sidewalk graffiti. Read More...
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