The Canadian travel industry has undergone a dramatic transformation at the hands of the Internet, according to a study by Ipsos-Reid that found nearl...
View articleDon't think about the dot-bombs. Ignore the faint of heart. If you're thinking about wireless, now's a good time to jump into the fray. Here are a few...
View articleJim proposes another mental exercise with a scenario from an alternative universe. Again he asks, "What if Webvertising came without there ever being ...
View articleArt concept versus site usability: Have you faced this dilemma before? Choosing the right tactical approach to drive creative makes the difference bet...
View articleTwo online ad networks are adding products that appeal to smaller Web publishers and marketers. Read More...
View articleWhy do companies like McDonald's and Coke go to all the trouble of attaining marketing nirvana -- the perception of ubiquity? Simply put, they believe...
View articleThe Redmond giant offers to settle with regulators regarding some deceptive ads for its PocketPC platform. Read More...
View articleWhen it comes to a successful online venture, what could marketers possibly learn from NASA? Whether it's outer space or cyberspace, the same four rul...
View articleLed by China, the number of active Internet users and PC owners in the Asia-Pacific region will increase dramatically in the coming years, according t...
View articleThe ad serving company shores up its product line with a partially outsourced campaign system. Read More...
View articleThe e-mail marketing company wins investor support in a time of tight dollars. Read More...
View articleHow does B2B marketing function in a market that is tightfisted and fraught with uncertainty and risk? The answer isn't new, but it's simple: Demonstr...
View articleHow does an online editor deal with a torrent of PR pitches? How about a Web site? "Click here for what I am working on now," and "Click here to propo...
View articlePeople used to think TV and the Web would converge into interactive media. Tig explains why it never happened. And it all has to do with the way telev...
View articleA leading online and offline direct marketer feels the pinch from the harsh market, cutting employees and consolidating New York operations. Read More...
View articleThe online personalized tour guide company announced a new CEO and has laid off 55 of its 110 employees in an effort to reach profitability by the sec...
View articleIs your Web site overweight? Well, some easy advice from John can help you keep off those extra kilobytes, speed up your business, and look great. Rea...
View articleDespite strong industry and media interest in post-PC platforms, new research suggests that advertising on emerging media will be sluggish in taking o...
View articleAnnotate Rolls Out New Version; DoubleClick Boosts E-mail Repping; Beyond Interactive is tapped for Australian Work Read More...
View articleWho are 'they'? 'They' are those able to divine your email address no matter how carefully you guard it. 'They' are ubiquitous, indefatigable, relentl...
View articleThe beauty of e-marketing is that it can stretch a small budget into impressive results. And then there's the trackability. Here's a case in point. Re...
View article"Two roads diverge in a yellow wood..." Well, not exactly, but as marketers search for ways to improve banners, are they missing the point? Internet c...
View articleThe cash-strapped ad network continues making headway in its effort to offer broadband and interactive TV content providers a "one-stop shop." Read Mo...
View articleThe Boston Internet ad firm closes its Atlanta office and lays off about 15 of its 100 employees as the industry-wide slowdown drags on. Read More...
View articleU.S. Internet penetration has hit 60 percent, but do we really want to reach anyone and everyone? We need to leverage the synergy between a brand and ...
View articleThe Boston-based ad agency plans to snap up the interactive shop and its Washington, D.C. office to expand its online and emerging-media offerings. Re...
View articleThe incentive marketer brings in an offline direct marketer to fill its top post. Read More...
View articleLike many industries, the Internet is leaving its mark on the healthcare trade. According to Jupiter Research, the Web sites of individual physicians ...
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