PC Market Hits Pothole in Q4
Audience

PC Market Hits Pothole in Q4

25y Michael Pastore

PC Market Hits Pothole in Q4

The worldwide PC industry posted moderate gains for the year 2000, according to preliminary data from Gartner Group's Dataquest Inc., which found slow...

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Back to Basics 2001
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Back to Basics 2001

25y Kim MacPherson

Back to Basics 2001

With all of the hubbub in our daily work lives, we sometimes lose sight of the core basics critical to our success. Here are five solid standbys for e...

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New Line Cinema Taps RealNetworks for "Rings" Marketing
Media

New Line Cinema Taps RealNetworks for "Rings" Marketing

25y Christopher Saunders

New Line Cinema Taps RealNetworks for "Rings" Mark...

A "Lord of the Rings" channel on the RealPlayer will serve as thesource for all things Hobbit -- and will hopefully boost ticket sales in theprocess. ...

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LuckySurf.com Inks U.K. Partnership
Media

LuckySurf.com Inks U.K. Partnership

25y Christopher Saunders

LuckySurf.com Inks U.K. Partnership

The online sweepstakes firm continues its string of deals to increase its European presence. Read More...

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The Verticalization of the Web
Marketing

The Verticalization of the Web

25y Barry Silverstein

The Verticalization of the Web

Barry tells you how increasing verticalization of the web will make life a lot easier for B2B marketers. Read More...

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Our Worst Decisions
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Our Worst Decisions

25y Tig Tillinghast

Our Worst Decisions

Common sense may say that there's safety in numbers, yet is there really any comfort in being part of the wrong pack? You can join the lemmings, or yo...

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Lose the Hype to Get More Ink
Marketing

Lose the Hype to Get More Ink

25y Laura Morgan

Lose the Hype to Get More Ink

Got ink? Not as much as you'd like? Then maybe you've confused hype with effective communication. Come down from the heights of hyperbole and take a l...

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PopMail Says Subsidiary Breaks Even
Media

PopMail Says Subsidiary Breaks Even

25y Christopher Saunders

PopMail Says Subsidiary Breaks Even

The online marketer said its e-mail unit will begin turning a profit -- as NASDAQ officials eye the firm for delisting. Read More...

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Will Outsourcers Rule?
Marketing

Will Outsourcers Rule?

25y Joel Gehman

Will Outsourcers Rule?

There are roughly 5,000 affiliate programs out there. Maybe 500 merchants are doing really well. And the rest? Well, they might be looking to rev thin...

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Patients Look to Net to Help with Medical Care
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Patients Look to Net to Help with Medical Care

25y Michael Pastore

Patients Look to Net to Help with Medical Care

A majority of the online population think it is somewhat likely that the Internet will help reduce or eliminate frustrations associated with visits to...

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An eTour of a Pink Slip
Media

An eTour of a Pink Slip

25y Janis Mara

An eTour of a Pink Slip

"Personal tour guide of the Web" lays off 25% of its staff in an effort to become cash flow positive before 2002. Read More...

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Branding: It's All About Focus
Marketing

Branding: It's All About Focus

25y Martin Lindstrom

Branding: It's All About Focus

What's the secret formula for successful branding? There's no hidden magic in the process of building a brand. Here are three simple principles to ens...

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MindArrow Looks to Acquire Irish CRM Firm
Media

MindArrow Looks to Acquire Irish CRM Firm

25y Christopher Saunders

MindArrow Looks to Acquire Irish CRM Firm

The rich media e-mailer hopes to broaden its cross-media CRM capabilities and establish a European presence. Read More...

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New Year's Revolutions
Media

New Year's Revolutions

25y Trude Diamond

New Year's Revolutions

How many New Year's resolutions have you broken so far? Whatever you do, keep the resolutions you've made about customer relationships -- and watch a ...

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iVillage, Unilever Subsidiary to Launch Site in India
Media

iVillage, Unilever Subsidiary to Launch Site in India

25y Christopher Saunders

iVillage, Unilever Subsidiary to Launch Site in In...

India's leading consumer goods company looks to leverage iVillage to provide localized content for Indian women. Read More...

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The Fundamentals of Quality Search
Marketing

The Fundamentals of Quality Search

25y Gerry McGovern

The Fundamentals of Quality Search

The better you structure and classify your content as you create it, the easier it is to design an effective search process. A few simple guidelines c...

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Pepsi, Yahoo! Continue Marketing Relationship with Super Bowl Effort
Media

Pepsi, Yahoo! Continue Marketing Relationship with Super Bowl Effort

25y Christopher Saunders

Pepsi, Yahoo! Continue Marketing Relationship with...

Yahoo! keeps a high-profile client of its much-touted fusion marketing services; Pepsi continues promoting its brand online. Read More...

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NBCi Lays off 150; Sees Revenue Shortfall
Media

NBCi Lays off 150; Sees Revenue Shortfall

25y Christopher Saunders

NBCi Lays off 150; Sees Revenue Shortfall

In an effort to reduce expenses during a slow advertising period, the company has plucked 150 positions. Read More...

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EA.com Scores Licensing Deal with the NFL
Media

EA.com Scores Licensing Deal with the NFL

25y Beth Cox

EA.com Scores Licensing Deal with the NFL

The popular gaming site meets head-to-head with the NFL in a co-branding agreement. Read More...

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Top Reasons for Abandoned Online Purchases
Marketing

Top Reasons for Abandoned Online Purchases

25y Blake Rohrbacher

Top Reasons for Abandoned Online Purchases

Don't be like every other Tom, Dick, and Mary marketer. See why Blake thinks a little dating etiquette can help you attract online purchasers and keep...

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The Creative Brief: Mystery Solved
Marketing

The Creative Brief: Mystery Solved

25y Peter Kaufman

The Creative Brief: Mystery Solved

Last month's article about creative briefs created a flood of emails. People submitted samples and asked to see the results. Here's a document that pr...

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Where Did All the Bots Go?
Media

Where Did All the Bots Go?

25y Bill McCloskey

Where Did All the Bots Go?

Bots... those handy apps that were supposed to make searching and shopping easier. At one time it looked like they were going to take over the online ...

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NetIQ to Buy WebTrends for $1 Billion in Stock
Media

NetIQ to Buy WebTrends for $1 Billion in Stock

25y Christopher Saunders

NetIQ to Buy WebTrends for $1 Billion in Stock

The e-business infrastructure management company aims to get into the Web traffic analysis business through a hefty purchase. Read More...

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Marketing in the Brave New World of Distributed Computing
Marketing

Marketing in the Brave New World of Distributed Computing

25y Sean Carton

Marketing in the Brave New World of Distributed Co...

The World Wide Grid and other cutting-edge computing projects will harness the distributed power of computers across the Internet. This will give us m...

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L90 Strikes SMS Ad Deal
Media

L90 Strikes SMS Ad Deal

25y Christopher Saunders

L90 Strikes SMS Ad Deal

Ad serving firm L90 said a new deal positions it to move into themobile ad arena by offering some enhancements to SMS text messaging. Read More...

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Xceed Reports Q1 Loss $43.8 million, $1.73 EPS
Media

Xceed Reports Q1 Loss $43.8 million, $1.73 EPS

25y Kate Kaye

Xceed Reports Q1 Loss $43.8 million, $1.73 EPS

The company said its first quarter loss from continuing operations includes goodwill impairment of $26 million from past acquisitions. Read More...

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The Creative Brief: Mystery Solved
Marketing

The Creative Brief: Mystery Solved

25y Peter Kaufman

The Creative Brief: Mystery Solved

Last month's article about Creative Briefs created a flood of emails. People submitted samples and asked to see the results. Here's a document that pr...

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The MusicBooth Scores $2.3 Million to Offer Banner Ad Alternative
Media

The MusicBooth Scores $2.3 Million to Offer Banner Ad Alternative

25y Kevin Newcomb

The MusicBooth Scores $2.3 Million to Offer Banner...

Placing bets that banners are ineffective, advertising service The MusicBooth has secured funding to offer users a familiar ad medium: pure audio. Rea...

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