Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible i...
View resourceData and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...
View articleCo-founder of Growing Search, George Konidis shares four brilliant ways businesses can amplify their marketing spend through predictive advertising. R...
View articleMGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...
View articleCrobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? R...
View articleMike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...
View articleAs hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...
View articleMadison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read More...
View articleWith the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...
View articleSwiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...
View articleHere is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleHow live chat, chatbots, AI and more are creating a new opportunity for luxury brands to create a better, seamless digital customer service experience...
View articleFree weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...
View articleNew report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...
View articleConvertr CEO Emma Bowkett calls for an open marketing ecosystem and details how to win back the customer’s trust. Read More...
View articleComputer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...
View articleDataRobot's SVP of Marketing, Bill Hobbib, discusses how to evaluate opportunities that are good for AI, and offers best practices for implementing an...
View articleArm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...
View articleDynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalizati...
View articleKenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...
View articleMailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleGlobal Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...
View articlePopular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. Read More...
View articleCustomer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read More...
View articleProductsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a ...
View articleLinqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...
View article