RAIN's Eric Turkington, discusses how this year’s Super Bowl ads showcase the increasing adoption of voice tech from consumers, and the core themes to...
View articleHupSpot's Senior Marketing Manager for Podcasts, Sam Balter, highlights the importance of a branded podcast and how to accurately measure its performa...
View articleChris Ryan, Head of Agency Relations at Wix and Carlos Valladares, Co-Founder of CIS Agency review the seven critical steps to optimizing your product...
View articleNiki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...
View articleFrom dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...
View articleWith data privacy now top of mind and demand for transparent relationships in ad tech, buyers are employing supply-path optimization (SPO) techniques ...
View articleDanny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Re...
View articleEMX CEO, Michael Zacharski, discusses transparency and encourages open industry conversations about the fees involved in the ad buying process. Read M...
View articleCMO at Just AI, Yulia Ryzhikh discusses voice technology in marketing, presents phenomenal examples, and addresses the challenges it holds for the ind...
View articleCustomer experience is key for brands that want to achieve growth in 2020. A customer-centric strategy is based on a series of tactics that aim to mak...
View resourceWe spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their ...
View articleFive major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...
View articleLiveclicker's Kenna Hilburn addresses the perceived lack of leadership amongst CMOs, and challenges marketers to get out of their comfort zone in orde...
View articleKey tactics to maximize your Amazon sales - Upload high quality images, sign up for Fulfillment by Amazon (FBA), sharing customer reviews, and the wor...
View articleFrom armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...
View articleWe spoke to Acquia’s Lynne Capozzi about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020. Read ...
View articleCompanies with a major focus on e-commerce are capable of testing the market to sell directly to Japanese consumers and companies in a simple and stre...
View resourceThis new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...
View articleJust as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible i...
View resourceData and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...
View articleCo-founder of Growing Search, George Konidis shares four brilliant ways businesses can amplify their marketing spend through predictive advertising. R...
View articleMGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...
View articleCrobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? R...
View articleMike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...
View articleAs hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...
View articleMadison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read More...
View articleWith the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...
View articleSwiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...
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