One of the most frustrating situations in the agency-side interactive media business is the one in which a client can't decide who handles the media b...
View articleWhile the chorus line of new e-tailers grows in anticipation of Christmas, online travel has quietly become the largest segment in online retail. Read...
View articleKnight Ridder selected EURO RSCG/DSW Partners to create, develop andexecute a marketing campaign to build awareness for its Real Cities network of reg...
View articleGourmet retailer iGourmet.com named Grey Advertising as its firstagency-of-record. Billings are estimated at $10 million. Read More...
View articleMost arguments concerning the Direct Marketing Association's laissez faire attitude toward unsolicited commercial e-mail (UCE) is over alleged harm to...
View articleWhile visiting a friend, Sean discovered this strange looking application bar hovering over the browser, displaying the new Diamond Rio 500 MP3 player...
View articleTeddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...
View articleInternet Visa card company NextCard Inc. launched a new phase of itsnational branding campaign by posing the question "What's Next?" Read More...
View articleRich LeFurgy knows more than most of the people in the online ad space have forgotten. He helped found both the Internet Advertising Bureau and the P&...
View articleFlycast Communications Corp. formallylaunched Flycast Valet, the company's e-commerceoffering that was first announced in September, with about 400 si...
View articleThe online world lives and dies by mergers and acquisitions. Every time someone finds a niche, others race to expand the market. That leads to fragmen...
View articleIf online banking is supposed to save time for consumers, why did 3 million customers take their finances offline in the past year? Cyber Dialogue say...
View articleE-commerce application services provider fourthchannel inc. has selected Big Sky Communications Inc. as its publicrelations agency of record. Read Mor...
View articlegiftpoint.com has selected Beyond Interactive to launch an onlineadvertising campaign for the holiday season to promote its site as adestination for g...
View articleHow do you know what a client or agency considers a great idea? Great sales pros, those who regularly pitch and close the big concepts (with the big p...
View articleWhittman-Hart Inc., a provider ofenterprise-wide e-business solutions for middle-market companies, acquired Four Points Digital LLC, anindependent int...
View articleProfessional services firm KPMG and Peppers and Rogers Group, a one-to-onemarketing and consulting firm, formed a strategic alliance designed toprovid...
View articleDigitrends.net released the secondedition of its Interstitial Advertising Report, calling it an "in-depth lookat controversial, yet highly effective i...
View articleNo longer is online job searching confined to the computer savvy and high-tech populations, acccording to data from CareerMosaic. Read More...
View articleMedia marketplace and auction technology firm e-bidd.com signed with Meir Kahtan, Public Relations, a divisionof Miller Advertising Agency Inc. for pr...
View articleThe great thing about covering this business is you don't have long to wait. When a Netscape or Pointcast loses its way, the fall comes fast. In such ...
View articleOnline bookseller barnesandnoble.com launched amulti-million dollar advertising campaign, calling it the company's largestpromotion ever. Read More...
View articleNetmarket Group Inc. launcheda $15 million fourth quarter ad campaign to promote two of its onlineconsumer commerce properties -- and Hagglezone.com. ...
View articleAfter a formal review, Acteva (formerly known as TixToGO, theMarketplace for Activities) has awarded its advertising account to Young & Rubicam San Fr...
View articleThe average total direct compensation for a chief executive officer at a publicly traded Internet company is a relatively modest $1.74 million, accord...
View articleLuxury and specialty goods retailer BestSelections.com began a nationalmulti-million dollar advertising campaign for the holiday shopping season. Read...
View articleOnline movie store BigStar Entertainment Inc. named Mad Dogs & Englishmen toexpand its brand strategy for both online and traditional media advertisin...
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