24/7 Media Inc. said that over the pasttwo months it has booked $13 million in direct marketing packages for its24/7 new Direct service, which the com...
View articleA lot of experts think the thrill is gone when it comes to banners. A recent Nielsen Media Research study said average banner ad click-through rates h...
View articleDepending on what kind of ears you have, you can hear one of two things. You can hear chaos and conclude that nobody knows what they're talking about....
View articleKen Margolis Associates' Premium Network, a group ofhigh-visibility Web sites, said it is launching the Premium Wrestling Network. Read More...
View articleFlycast Communications Corp. said it hassigned 1000th Web site to its flagship offering, the Flycast Network. Read More...
View articleCNET Inc. launched a $100 million multi-mediaadvertising campaign to brand itself as "The Source for Computer andTechnology." Read More...
View articleModacad Inc., creator of styleclick.com, a fashion and stylerelated e-commerce site, signed a two-year interactive marketing agreementwith America Onl...
View articleWebSideStory, a provider of Internettracking and traffic analysis, received a $30 million investment from Summit Partners and TA Associates, which are...
View articleSlow download times, the bane of an online shopper's existence, may be costing e-commerce merchants more than $4 billion in sales each year, according...
View articleBeyond Interactive was selected by NewsPage.com, a provider of personalizednews and information to business people on the Web, for an online campaignd...
View articleOnline furniture retailer Furniture.com, which just closed on $35million in third-round financing, launched a multimillion-dollar brandinginitiative a...
View articleNewStar Publishing and Internet Services, a division of diversifiedentertainment company NewStar Media Inc., selected InterActive Agency Inc. (iAgency...
View articleIt was a light week on both I-Advertising and Online Ads, which was okay because Richard Hoy's ClickZ Forum debuted. ClickZ Forum charter members wres...
View articleCyberCash Inc. and NetGravity Inc. formed a partnershipthat makes it possible for merchants to complete a sale inside a banner adwith no additional cl...
View articleDespite a rising consciousness about the importance of loyalty marketing, 70 percent of online retailers lack operational strategies for cultivating t...
View articleIn the last few months, headlines everywhere have announced the explosion in healthcare ad spending and e-commerce online. Bobbi Halfin reveals new ma...
View articleSo you've selected an independent sales organization to handle the revenue generation, but have you considered the financial implications? Faced with ...
View articleOnline market researchers NFO said that almost 53 percent of e-consumers were willing to buy more online with some kind of rewards program and 47 perc...
View articleNick gives you a small thought for the day. Why not take advantage of the fact that you can choose the time at which your email messages are delivered...
View articleThe World Wide Web has become a leading advertising and promotion medium for businesses involved in the local commerce market, trailing only the Yello...
View articleAn upcoming interactive survey of online shoppers signals disappointing news for e-tailers: 40 percent of shoppers could not name an online retailer i...
View articleSpeaking at the Cannes Advertising Festival, top ad agency exec Bob Schmetterer said he isconcerned that "the creativity of advertising and technology...
View articleToronto-based Videoflicks.com Inc. launched its firstad campaign, designed to draw new customers to its video and DVD movie sales site. Read More...
View articleDirect response retailer HotSocket Inc. named US Interactivefounder and former CEO Larry Smith to its board of advisers. Read More...
View articleSan Francisco-based Web services company SmartAge signed a strategic partnershipdeal to help community operation theglobe.com launch a banner exchange...
View articleThree of San Francisco's independent communications agencies are to meet theexpanding needs of clients for brand-focused, integrated communications an...
View articleWomen's clothing retailer The Talbots Inc. has selected circle.com, a subsidiary of Snyder Communications Inc., as its agencyof record and partner to ...
View articleGiftCertificates.com selected USWeb/CKS as its advertising agency of record. Read More...
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