One of the most daunting tasks for any media planner is reaching CEOs, CIOs, VPs, and top-level executives. In the real world, you might rent a direct...
View articleInteractive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative in the U.S. for Hachette Filipacchi Me...
View articleRoad Runner's broadband sales group Power MediaServices (RPM) signed a multi-year strategic marketing partnership with Visacard issuer First USA. Read...
View articleAvenue A, Uniglobe.com's online agency of record,launched a campaign for the travel site to reach travel shoppers throughtargeted online advertising e...
View articleInteractive services and consulting company AGENCY.COM acquired Twinspark Interactive People BV, a Dutchprovider of interactive services. Read More...
View articleAttention retailers: Jupiter Communications says if you haven't set up an Internet presence, you're not only missing the boat, you're losing valuable ...
View articleThe insurance industry is showing a lingering ambivalence toward the Internet and will lose some of its market share as a result, according to a surve...
View articleComputer equipment and books are the heaviest advertisers on the Internet. The top three are Amazon, Barnes & Noble, and Microsoft. Web advertising is...
View articleNewsPage.com Inc., which deliverspersonalized news and information to business people over the Web, selected TheJelly PR as its public relationsagency...
View articleIf you've worked through your ad sales channel decision with help from Janet and Kathy over the past weeks, you should be breathing a sigh of relief, ...
View articleInteractive agency K2 Design Inc. named P. Scott Munro ofSavoir Technology Group Inc. and David Sklaver of Artustry Partnership to itsboard of directo...
View articleThere's more to commerce than you think. The Internet has been sold as this wonderful commerce medium where you can sell to a worldwide audience at gr...
View articleOnline advertising is at a critical point. Banner ad effectiveness is at an all-time low. New online marketers experience poor ROI. We need to educate...
View articleA survey by APT Strategies found that the average online shopper Down Under is male, around 30 years old, with money to spend. Read More...
View articleHarte-Hanks Inc., aprovider of customer relationship management solutions and direct marketingservices, will integrate its products with those of e-bu...
View articleOnline brokerage Datek Online awarded Bozell Worldwide in New York its $80 million advertising and marketing account. Read More...
View articleSpecialty food store GreatFood.com named the Seattle office ofPublicis as itsadvertising agency of record. Read More...
View articleWhen visitors to your web site have a question about products or ordering, how do they find the answer? Help and FAQs are great, but you need more bec...
View articleNaviant Technology Solutions, a customer relationship management (CRM) consulting and services provider, will acquire IQ2.net, an IntelliQuest company...
View articleAnticipating increased online spending for the upcoming presidential and congressional political campaigns, 24/7 Media Inc. opened a sales office in W...
View articleInternet classifieds operation AdOne named David Prizer as vice president -affiliate network and David A. Teitler as vice president, director ofadvert...
View articleJanet and Kathy have been writing for weeks about the difficult but strategically essential task of selecting the right ad sales partner. And they've ...
View articleHigh click-through rates. Clients demand it, media planners live for it, media sites promise it, ad servers measure it. It is, more often than not, th...
View articleInternet postage company Stamps.com named Wieden & Kennedy as itsadvertising agency of record. Read More...
View articleSoftware has always been one of the stronger markets for Internet sales, and a report by IDC found that trend will continue, as the electronic softwar...
View articleUSWeb/CKS said second quarter revenues reached a record high of $101.0 million, but the company posted a fullydiluted net loss for the quarter of $22....
View articleHallmark Cards Inc. said it is workingwith Messner Vetere Berger McNamee Schmetterer/EURORSCGon a "major new strategic initiative" that will provide o...
View articleUSWeb/CKS said second quarter revenues reached a record high of $101.0 million, but the company posted a fullydiluted net loss for the quarter of $22....
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