Chris knows how much fun it is to have creative ideas and see them brought to life. But apparently, there can be a lot of bad creative ideas out there...
View articleA report by Jupiter Communications found that most consumers don't trust sites, even if they have a privacy policy. But it also found that consumers a...
View articleEven though the web makes every site global, the need for localization is stronger and more important than ever. On one hand you have to be local, but...
View articleOnline advertising is expected to grow to $11.5 billion in 2003, surpassingdollars spent in some traditional media, says a new industry report. Read M...
View articleReal-time personalization solutions provider Net Perceptions Inc. signed apartnership agreement with ad network and solutions company Real Media thatc...
View articleA new industry report says that click rates have little value as indicatorsfor return on investment (ROI) optimization because their correlation tocon...
View articleThis week, lets talk about a surprising category for the Internet: automobiles. Cars are the fifth most visible category in Internet advertising. This...
View articleClickZ Forum members pounced on permission marketing; the use of opt-in e-mail to build and sustain relationships. These folks could really write the ...
View articleUbrandit.com has retainedPhiladelphia-based public relations firm Gregory Communications Inc. (GCI) tocoordinate a media relations campaign to introdu...
View articleSolbright Inc., a developer ofadvertising infrastructure solutions for Internet publishers and agencies,announced an unspecified strategic investment ...
View articleProfile marketing solutions company Engage Technologies Inc. signed amulti-million dollar expansion of its current strategic alliance withMicrosoft Co...
View articleJanet explores the range of cost-per-action pricing and what it means to buyers and sellers. From cost-per-click to cost for registrations, contests e...
View articleWPP Group plc said it has agreed toacquire IntelliQuest Information Group Inc.on behalf of its Millward Brown subsidiary. Read More...
View articleThe report "The State of Online Investing" by Gomez Advisors and Harris Interactive found that once 16 million new online investors get wired, the val...
View articleLast week America Online signed Novell as an ally in its Instant Messenger fight with Microsoft, and the most amazing thing happened. People noticed. ...
View articleModem Media.Poppe Tyson won an $11million-plus account with General Electric, covering a range of Internetservices. Read More...
View articleStarting an online business? One of your biggest challenges will be getting noticed among the millions of other web sites. An online branding strategy...
View articleeBags, an online retailer of bags, luggageand accessories, is giving away a million ClickMiles, redeemable for frequentflyer miles, in a "Win a Millio...
View articleInternet professional services firm Net Explorer Inc. (NEI) andcommunications design firm Belk Mignogna Associates Ltd. (BMA) have merged tocreate Nuf...
View articleAttention, e-biz: After shopping at his favorite home improvement store, Dan has a clue for y'all online. Like putting your shopping carts up front. G...
View article24/7 Media Inc. reported a net loss for thesecond quarter of $7.2 million, or $0.37 per share, compared to a net loss of$9.9 million in the same perio...
View articlePotential new revenue is one of the main reasons for businesses to go online. But transferring your brand to the web doesn't guarantee higher earnings...
View articleTicketmaster may be the most Clueless monopolist on the planet. It dominates the market for remote ticket selling to concerts and other events, and it...
View articleSean thinks it's time for traditional ad agencies to get nervous. It's not what you can see - it's the stealth bomber called "interactive" slipping un...
View articleStartup online ad tracking service AdRelevance signed beta customers thatinclude McCann/Anderson & Lembke, OgilvyOne, Deutsche, TeamOne, Dahlin SmithW...
View articleClickZ Forum members got a primer on e-commerce marketing strategy based on parallels between today's e-commerce environment and the early days of the...
View articleDoubleClick Inc. formed a strategicalliance with e-business marketing company Mediaplex Inc. "to bridge the gap betweennon-personally identifiable onl...
View articleAdministrators are opening their wallets and throwing money at the Internet security market. Spending on products such as firewalls and vulnerability ...
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