The number of marketing executives who are responsible for formulating and directing e-commerce strategies is on the increase, according to a study by...
View articleEuropean ad network ad pepper media signed an exclusive salesagreement withMicrosoft to provide online advertisingsales representation for its MSN, Ho...
View articleNovo Interactive and The MacManusGroup said they have merged Novo Interactive with MacManus' digital marketingcommunications agency Blue Marble ACG Lt...
View articleDana offered to make Esther Dyson "Queen of the World." No thanks, says Ms. Dyson. Because ICANN is constrained by bylaws, accountability, consensus r...
View articleHave you ever tried to place an order with a salesperson or waiter and found yourself answering the same questions over and over again? This same thin...
View articleJim reminisces the good ol' days. Standardized banners and impressions were the 'atom' of the online ad universe. You counted hits on server logs by h...
View articleBizProLink, a B-to-B e-commercemarketplace featuring professional portal communities, kicked off anadvertising campaign in the online September issue ...
View articleIntranets are increasingly becoming an integral component of an organization's information technology infrastructure, according to a survey by IDC. Re...
View articleAdvertising agency Goodby, Silverstein & Partnersreportedly has been awarded an estimated $30 million account for onlinepharmacy PlanetRx.com. Read Mo...
View articleFine art site Artnet.com signed a placement deal withAmerica Online to promote its art auctions, content, services and resources. Read More...
View articleAdvertising on the Internet generally is narrowly focused on e-commerce, noton building strong off-line brands according to a new industry study. Read...
View articleEvery day, it seems, we read a message or news story complaining that big companies are buying or bullying their way onto dominance of the Internet. M...
View articleDespite the hype, most companies are still in the earliest stages of e-business deployment and lack effective e-business strategies, according to rese...
View articleThe online brokerage market will lead the financial services sector in growth, raising the asset pool to more than $3 trillion by 2003, but the financ...
View articleEurope said it has acquired theleading online ad sales company in Finland, Netbooking. Read More...
View articleThe interactive media space is a minefield. There's no defined pricing. Ad models are all over the board. And measurement's a mess. Don't you just wis...
View articleDana will admit it. He's not an Instant Messenger (IM) maven. He may not have enough friends, and not enough of those friends have IDs he can remember...
View articleAdvertising on the Internet is narrowly focused on e-commerce, not on building strong offline brands according to a study released by The Strategis Gr...
View articleMoney talks and savvy web users listen. Finance is one of the killer apps for the Internet among service industries. Thanks to the Internet's wealth o...
View articleGeneration Y content and commerce site Alloy Online Inc. began its first-everbroadcast ads, featuring two irreverent television spots designed to bran...
View articleCommunity Web site company sixdegrees has begun its first formaladvertising agency review, hiring agency consultant Pile and Co. Read More...
View articleThere's huge pricing pressure out there because of all that unsold inventory. Just taking a firm stance won't help. You need to clearly demonstrate, e...
View articleMezzina/Brown has been selected by Real Media as its off-line advertisingagency beating out DeVito/Verdi, Hanft Byrne Raboy & Partners and Stein Rogan...
View articleWeb traffic measurement firm NetRatings Inc. received an $11 millioninvestment from Trans Cosmos USA, a strategicinvestment arm of parent company Tran...
View articleJuno Online Services Inc. and CoolSavings.com Inc. signed a partnerdeal in which CoolSavings will provide savings offers on consumer goods andservices...
View articleAs online orders from consumers and businesses soar past the 2 billion per year mark, Internet sellers will be faced with logistics chaos, according t...
View articleOpt-in e-mail company NetCreations Inc. marketing, has addedFashionmall.com, Asian Avenue and eight other Web sites to itsPostMasterDirect.com Interne...
View articleDigital marketing agency SF Interactive was named interactiveagency of record forPeopleFirst.com, an online autofinancing service. Read More...
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