Our Wireless And Wearable Future
Marketing

Our Wireless And Wearable Future

27y Dan Hanrahan

Our Wireless And Wearable Future

In the big scheme of Internet things, the PC promises to be akin to Orville and Wilbur Wright's infamous 12 seconds. Brief, but historic. Just as we l...

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Eisnor Interactive Signs Reebok
Media

Eisnor Interactive Signs Reebok

27y Beth Cox

Eisnor Interactive Signs Reebok

Eisnor Interactive Inc., which bills itselfas an off-line promotion and guerrilla marketing agency for online brands,signed Reebok International Ltd.'...

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24/7 Media Launches Health Professional Channel
Media

24/7 Media Launches Health Professional Channel

27y Beth Cox

24/7 Media Launches Health Professional Channel

Ad network 24/7 Media Inc. launched a channel forhealth professionals and signed a global Internet advertising agreement withMedical Economics Company...

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Corporate Recruiting Sites Need Help
Audience

Corporate Recruiting Sites Need Help

27y Michael Pastore

Corporate Recruiting Sites Need Help

A pair of surveys on Internet recruiting found that US corporations are making it difficult for prospective employees to apply for jobs online, despit...

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Cisco Selects Rubric to Automate Global Internet Marketing
Media

Cisco Selects Rubric to Automate Global Internet Marketing

27y Beth Cox

Cisco Selects Rubric to Automate Global Internet M...

Rubric Inc.'s eMarketing Automation(eMA) applications were selected by Cisco Systems to automate its corporatemarketing efforts. Read More...

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ASP Site Just Says No to Banners
Media

ASP Site Just Says No to Banners

27y Beth Cox

ASP Site Just Says No to Banners

Application service provider StoragePoint.Com, breaking withstandard Internet practice, said it has eliminated banner advertising fromits free virtual...

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Freestyle Interactive Named Adauction.com's Online AOR
Media

Freestyle Interactive Named Adauction.com's Online AOR

27y Beth Cox

Freestyle Interactive Named Adauction.com's Online...

Freestyle Interactive has beenchosen as the interactive agency of record for media marketplace Adauction.com. Read More...

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HomeSmart.com Signs Ad Pact With Go2Net
Media

HomeSmart.com Signs Ad Pact With Go2Net

27y Beth Cox

HomeSmart.com Signs Ad Pact With Go2Net

Go2Net Inc., a network of technology and community Web sites, signed anetwork-wide advertising agreement with HomeSmart.com, a provider of online real...

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Marketing Execs Tackle E-Commerce Initiatives
Audience

Marketing Execs Tackle E-Commerce Initiatives

27y rumo

Marketing Execs Tackle E-Commerce Initiatives

The number of marketing executives who are responsible for formulating and directing e-commerce strategies is on the increase, according to a study by...

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ad pepper media to Rep for MSN Germany
Media

ad pepper media to Rep for MSN Germany

27y Beth Cox

ad pepper media to Rep for MSN Germany

European ad network ad pepper media signed an exclusive salesagreement withMicrosoft to provide online advertisingsales representation for its MSN, Ho...

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Novo Interactive Merges with Blue Marble
Media

Novo Interactive Merges with Blue Marble

27y Beth Cox

Novo Interactive Merges with Blue Marble

Novo Interactive and The MacManusGroup said they have merged Novo Interactive with MacManus' digital marketingcommunications agency Blue Marble ACG Lt...

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Declining The Crown
Media

Declining The Crown

27y Dana Blankenhorn

Declining The Crown

Dana offered to make Esther Dyson "Queen of the World." No thanks, says Ms. Dyson. Because ICANN is constrained by bylaws, accountability, consensus r...

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Ask Once And Remember
Marketing

Ask Once And Remember

27y Cliff Allen

Ask Once And Remember

Have you ever tried to place an order with a salesperson or waiter and found yourself answering the same questions over and over again? This same thin...

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Those Were The Days...
Media

Those Were The Days...

27y Jim Meskauskas

Those Were The Days...

Jim reminisces the good ol' days. Standardized banners and impressions were the 'atom' of the online ad universe. You counted hits on server logs by h...

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BizProLink Launches Campaign at "Business 2.0''
Media

BizProLink Launches Campaign at "Business 2.0''

27y Beth Cox

BizProLink Launches Campaign at "Business 2.0''

BizProLink, a B-to-B e-commercemarketplace featuring professional portal communities, kicked off anadvertising campaign in the online September issue ...

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Companies Expanding Intranet Uses
Audience

Companies Expanding Intranet Uses

27y Michael Pastore

Companies Expanding Intranet Uses

Intranets are increasingly becoming an integral component of an organization's information technology infrastructure, according to a survey by IDC. Re...

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Goodby, Silverstein Said to Land PlanetRx.com Account
Media

Goodby, Silverstein Said to Land PlanetRx.com Account

27y Beth Cox

Goodby, Silverstein Said to Land PlanetRx.com Acco...

Advertising agency Goodby, Silverstein & Partnersreportedly has been awarded an estimated $30 million account for onlinepharmacy PlanetRx.com. Read Mo...

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Artnet.com Signs Placement Deal with AOL
Media

Artnet.com Signs Placement Deal with AOL

27y Beth Cox

Artnet.com Signs Placement Deal with AOL

Fine art site Artnet.com signed a placement deal withAmerica Online to promote its art auctions, content, services and resources. Read More...

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Study: Net Advertising Focused on E-Commerce, Not Branding
Media

Study: Net Advertising Focused on E-Commerce, Not Branding

27y Beth Cox

Study: Net Advertising Focused on E-Commerce, Not ...

Advertising on the Internet generally is narrowly focused on e-commerce, noton building strong off-line brands according to a new industry study. Read...

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Let The Big Dogs Eat
Media

Let The Big Dogs Eat

27y Dana Blankenhorn

Let The Big Dogs Eat

Every day, it seems, we read a message or news story complaining that big companies are buying or bullying their way onto dominance of the Internet. M...

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Companies Have a Lot to Learn About E-Business
Audience

Companies Have a Lot to Learn About E-Business

27y Michael Pastore

Companies Have a Lot to Learn About E-Business

Despite the hype, most companies are still in the earliest stages of e-business deployment and lack effective e-business strategies, according to rese...

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Online Brokerages to Lead Finance Sector
Marketing

Online Brokerages to Lead Finance Sector

27y Michael Pastore

Online Brokerages to Lead Finance Sector

The online brokerage market will lead the financial services sector in growth, raising the asset pool to more than $3 trillion by 2003, but the financ...

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24/7 Europe Acquires Ad Sales Operation in Finland
Media

24/7 Europe Acquires Ad Sales Operation in Finland

27y Beth Cox

24/7 Europe Acquires Ad Sales Operation in Finland

Europe said it has acquired theleading online ad sales company in Finland, Netbooking. Read More...

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Introducing... Negotiating The Buy
Media

Introducing... Negotiating The Buy

27y Ann Handley

Introducing... Negotiating The Buy

The interactive media space is a minefield. There's no defined pricing. Ad models are all over the board. And measurement's a mess. Don't you just wis...

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IM's Office Place
Media

IM's Office Place

27y Dana Blankenhorn

IM's Office Place

Dana will admit it. He's not an Instant Messenger (IM) maven. He may not have enough friends, and not enough of those friends have IDs he can remember...

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Internet Advertising Focused on E-Commerce, Not Brands
Ad Industry Metrics

Internet Advertising Focused on E-Commerce, Not Brands

27y Michael Pastore

Internet Advertising Focused on E-Commerce, Not Br...

Advertising on the Internet is narrowly focused on e-commerce, not on building strong offline brands according to a study released by The Strategis Gr...

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Money Talks!
Analytics

Money Talks!

27y Jeff Moore

Money Talks!

Money talks and savvy web users listen. Finance is one of the killer apps for the Internet among service industries. Thanks to the Internet's wealth o...

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Alloy Online Launches TV Campaign
Media

Alloy Online Launches TV Campaign

27y Beth Cox

Alloy Online Launches TV Campaign

Generation Y content and commerce site Alloy Online Inc. began its first-everbroadcast ads, featuring two irreverent television spots designed to bran...

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