Home decor e-commerce site MyHome.com for advertising selected DDB Worldwide and Hill and Knowlton for publicrelations and said it plans to launch a $...
View articleThe Internet and B-to-B outfits continue to be a match made in heaven, according to research by ActivMedia, Goldman, Sachs, and the Direct Marketing A...
View articleFor the next few minutes forget about opt-in policies, response rates or one-to-one marketing. Let Todd tell you about one of the best ideas he's ever...
View articleOnline advertising company Mediaplex Inc. and OTP Software Inc. said they have teamed upto promote Mediaplex's proprietary mobile Java objects technol...
View articleDirect marketing firm NetworkDirect said it has addedinteractive public relations firm JHD Enterprises to its network ofresource partners. Read More...
View articleMarket research companyACNielsen Corp. and NetRatings Inc.formed a joint venture tolaunch a global service for tracking audiences, advertising and use...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet-born-and-bred alternatives are often ...
View articleStart-up career portal Superhireway.com selected Gentry Communications as its agency ofrecord for marketing and communications counseling. Read More...
View articleBeauty and wellness products retailer Beautyscene.com retained frierson mee + kraft and Lot21 Interactive Advertising to providestrategic marketing, a...
View articleInternet-based linguistics solutions provider LexiQuest Inc. said that Lycos Inc.'sHotBot search engine signed to use itstechnology, "enabling adverti...
View article"Oh Jeesh, you're not going to talk about that Patrick Naughton thing, are you?" Not really. Dana really talks about how the fast, final fall of one o...
View articleExpressAutoparts.Com Inc. said itawarded its $12 million combined off-line and online integratedcommunications account to Kirshenbaum Bond & Partners....
View articleThe San Francisco office of Modem Media. Poppe Tyson has beenretained by The Industry Standard Web services group to spearhead theaddition of new serv...
View articleThe real opportunity isn't in building new web sites these days, it's in re-building existing sites. So when renovating a site, how do you know where ...
View articleOneSoft Corp., an e-commerce software andservices company, and Romac International Inc. both appointed Grey Advertising Inc. as agency-of-record. Read...
View articleSure, every Internet start-up needs "buzz" (read: positive media coverage in influential publications online and offline) for lots of reasons. This so...
View articleReal Media's UK office signed a deal tomanage advertising sales for Bloomberg across its key European Websites in France, Germany, Italy and Switzerla...
View articleArt.com, the consumer brand of Getty ImagesInc., launched its inaugural branding campaign via an out-of-home and printeffort created by Leo Burnett U....
View articlePR firm TechMarcom Inc. has been retained by Kryptonite Corp. for the upcominglaunch of a line of anti-theft devices for notebook computers. Read More...
View articleNaviant Technology Solutions, a CustomerRelationship Management (CRM) consulting and services provider, said that Excite@Home and XL Ventures have joi...
View articleAd supported sites should know the difference between user segmentation and advertiser segmentation. A gourmet cooking site might say it focuses on re...
View articleOmnicom Group Inc. launched a new Web site designed to provide visitors withmore comprehensive strategic and financial information about the company. ...
View articleMSNBC.com signed a one-year cross-marketingagreement with drugstore.com, an online source forhealth, beauty, wellness, personal care and pharmacy prod...
View articlePR professionals are in an ongoing struggle to convince senior management that PR activities legitimately move the company forward. The problem seems ...
View articleBalet & Albert has been awarded the advertising account for fashionmall.comInc., a vertical portal devoted to shopping and fashion. Read More...
View articleCanadian online retailers need to focus on service and convenience if the Internet is to become an important retail channel, according to J.C. William...
View articleE-mail outsourcing company Media Synergy formed a strategicalliance with Winfreestuff.com, which allows peopleto win promotional items and gathers nam...
View articleThe biggest difference between online advertising and offline advertising is in the focus. Online media is like hockey, with a focus on what happens d...
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