By the time you read this, the news will probably be wrapping fish in most media buyers' and planners' kitchens. Excite@Home is going to be selling ke...
View articleMore mainstream, risk-averse consumers will change the landscape of the online financial services sector, according to research by Jupiter Communicati...
View articleJanet and Nancy pose a few questions that can help your site determine if your advertiser segmentation is all it could be. So, should advertiser conce...
View articleAs expected online audience tracking company NetRatings Inc., which has strategicrelationships with NielsenMedia Research Inc. and ACNielsen, filed to...
View articleImagine a sealed box with a cat inside, rigged with a device that will either kill the cat or let it live. You don't know whether the cat's alive or d...
View articleThe winners of the creatively named1999 Australian Internet Advertising Awwwards were announced late Thursday,with Sony and Fairfax Online taking seve...
View articleMen and women have contrasting shopping styles -- women like to touch and feel, men see and buy. And these differences are surfacing at the electronic...
View articleMore than 60 percent of enterprises will adopt Java applications and technology by 2004, with the finance sector leading the way, according to Gartner...
View articleHome decor e-commerce site MyHome.com for advertising selected DDB Worldwide and Hill and Knowlton for publicrelations and said it plans to launch a $...
View articleThe Internet and B-to-B outfits continue to be a match made in heaven, according to research by ActivMedia, Goldman, Sachs, and the Direct Marketing A...
View articleFor the next few minutes forget about opt-in policies, response rates or one-to-one marketing. Let Todd tell you about one of the best ideas he's ever...
View articleOnline advertising company Mediaplex Inc. and OTP Software Inc. said they have teamed upto promote Mediaplex's proprietary mobile Java objects technol...
View articleDirect marketing firm NetworkDirect said it has addedinteractive public relations firm JHD Enterprises to its network ofresource partners. Read More...
View articleMarket research companyACNielsen Corp. and NetRatings Inc.formed a joint venture tolaunch a global service for tracking audiences, advertising and use...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet-born-and-bred alternatives are often ...
View articleStart-up career portal Superhireway.com selected Gentry Communications as its agency ofrecord for marketing and communications counseling. Read More...
View articleBeauty and wellness products retailer Beautyscene.com retained frierson mee + kraft and Lot21 Interactive Advertising to providestrategic marketing, a...
View articleInternet-based linguistics solutions provider LexiQuest Inc. said that Lycos Inc.'sHotBot search engine signed to use itstechnology, "enabling adverti...
View article"Oh Jeesh, you're not going to talk about that Patrick Naughton thing, are you?" Not really. Dana really talks about how the fast, final fall of one o...
View articleExpressAutoparts.Com Inc. said itawarded its $12 million combined off-line and online integratedcommunications account to Kirshenbaum Bond & Partners....
View articleThe San Francisco office of Modem Media. Poppe Tyson has beenretained by The Industry Standard Web services group to spearhead theaddition of new serv...
View articleThe real opportunity isn't in building new web sites these days, it's in re-building existing sites. So when renovating a site, how do you know where ...
View articleOneSoft Corp., an e-commerce software andservices company, and Romac International Inc. both appointed Grey Advertising Inc. as agency-of-record. Read...
View articleSure, every Internet start-up needs "buzz" (read: positive media coverage in influential publications online and offline) for lots of reasons. This so...
View articleReal Media's UK office signed a deal tomanage advertising sales for Bloomberg across its key European Websites in France, Germany, Italy and Switzerla...
View articleArt.com, the consumer brand of Getty ImagesInc., launched its inaugural branding campaign via an out-of-home and printeffort created by Leo Burnett U....
View articlePR firm TechMarcom Inc. has been retained by Kryptonite Corp. for the upcominglaunch of a line of anti-theft devices for notebook computers. Read More...
View articleNaviant Technology Solutions, a CustomerRelationship Management (CRM) consulting and services provider, said that Excite@Home and XL Ventures have joi...
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