Ad supported sites should know the difference between user segmentation and advertiser segmentation. A gourmet cooking site might say it focuses on re...
View articleOmnicom Group Inc. launched a new Web site designed to provide visitors withmore comprehensive strategic and financial information about the company. ...
View articleMSNBC.com signed a one-year cross-marketingagreement with drugstore.com, an online source forhealth, beauty, wellness, personal care and pharmacy prod...
View articlePR professionals are in an ongoing struggle to convince senior management that PR activities legitimately move the company forward. The problem seems ...
View articleBalet & Albert has been awarded the advertising account for fashionmall.comInc., a vertical portal devoted to shopping and fashion. Read More...
View articleCanadian online retailers need to focus on service and convenience if the Internet is to become an important retail channel, according to J.C. William...
View articleE-mail outsourcing company Media Synergy formed a strategicalliance with Winfreestuff.com, which allows peopleto win promotional items and gathers nam...
View articleThe biggest difference between online advertising and offline advertising is in the focus. Online media is like hockey, with a focus on what happens d...
View articleTwo years ago, most companies began to realize the importance of having an online strategy. Disney's Donald Duck became interactive, Mattel's Barbie c...
View articleTicketmaster Online-CitySearch reportedly has named J. Brown/LMC Group as itsagency, handling strategic planning and creative responsibilities for ana...
View articleMapQuest.com Inc. established apartnership with Web ad network AdAce to provide local and regionaladvertising services aimed at small- and medium-size...
View articleNews and information service NewsPage.com selected Grey Advertising as its first advertisingagency of record. Read More...
View articleOnline product registration forms can be a great benefit for manufacturers. Software companies have used online registration successfully because it's...
View articleThere's been a good deal of concern lately about falling click-through rates. Research says that 52 percent of Internet users claim they don't click o...
View articleE-commerce solutions provider DXSTORM.COM has selected InterActive Agency Inc. (iAgency) as itspublic relations and advertising agency of record. Read...
View articleCriminal justice news service APB News.com launched a national consumeradvertising campaign designed by Bozell Kamstrawith initial billings estimated ...
View articleBravo! Marketing has been named thepublic relations agency of record for StreetFusion.com, an onlinebroadcaster of earnings conference calls. Read Mor...
View articleHere's how to create a successful ad sponsored site, not! A hot new start-up has a great idea for a new web product or service that appeals to a wide ...
View articleWould you open a department store where half your customers got lost and left in frustration? Or a multiplex where nobody can find their movie? Of cou...
View articleAdRelevance said it has launched a newservice designed to provide Web marketers "with the most complete andaccurate data available" on competitive onl...
View articleWe've been hearing about the upcoming convergence of online and offline commerce. Boundaries between online and offline commerce may blur and fade to ...
View articleThere's this thing that generals do when they send regular folk to war. They encourage the de-personalization of the enemy because it's easier to kill...
View articleInteractive agency AGENCY.COM said it has been chosen byconsumer goods giant Colgate-Palmolive as agency ofrecord for all global interactive activity....
View articleInternet residential mortgage banker AppOnline.com named Benenson and Jansonas its first advertising agency of record. Read More...
View articleBig business still doesn't get the web. But they think they've figured out a way to take it anyway. The word is scale. Scale means a site takes time t...
View articleFew topics can whip a group of public relations professionals into a lather faster than news clips - the regular, systematic collection and analysis o...
View articleIf last year was the year everyone discovered e-commerce, then 1999 is surely gearing up as the year that online customer service takes center stage. ...
View articleAd serving company Real Media, which also runs an Internetadvertising network of 570 (mostly newspaper) Web sites, hired R/GA Interactive to redesign ...
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